Beautiful and Expressive Packaging Design
Packaging design has the primary goal to attract customers’ attention. For this purpose, package designs can not simply inform the customers, but also provoke feelings and communicate emotions. An effective packaging looks attractive, impresses with its creativity and is just nice to have on the shelf.
As an ongoing part of our monday inspiration series today we present excellent examples of beautiful, attractive and communicative packaging design. We have also tried to present creative and unusual ideas which you could use for your projects.
You may want to take a look at our related posts
- Beautiful and Original Product Designs
- Celebration of Vintage and Retro Design
- Innovative Designs and Devices
Packaging Design #
Atypyk! #
Atypyk is an artistic group of French creative minds. Their products are smart yet ironic, and their ideas are packed into good packaging examples. The second picture is the packaging of a 6pack-vase (cans not included).
![Creative Product Designs](https://archive.smashing.media/assets/344dbf88-fdf9-42bb-adb4-46f01eedd629/55cecfe1-fd75-4c33-895c-0b3b851356f4/30.jpg)
![Creative Product Designs](https://archive.smashing.media/assets/344dbf88-fdf9-42bb-adb4-46f01eedd629/0c4bf226-399f-46eb-b1c5-884a9637c63c/6pack.jpg)
Pot Of #
biz-R has recently completed a naming, brand direction and packaging project for Clive’s new ‘Potof’ range of fresh organic meals. a really bold, highly graphic, identity based on symbology,pattern and colour associated with each recipe’s origin. The eye-catching result communicates beautifully, on and off the shelf.
![Creative Product Designs](https://archive.smashing.media/assets/344dbf88-fdf9-42bb-adb4-46f01eedd629/cbab1ec2-f697-40ea-930b-6714b242fc04/25.jpg)
100% Chocolate Cafe #
The concept behind Tokyo’s 100% Chocolate Cafe is to put your senses in the middle of a chocolate kitchen. They live up to their name with over 56 types of different chocolates, cheese and black pepper chocolates. They also serve chocolate drinks, chocolate pastries, chocolate ice cream, and even chocolate sandwiches. Colorful and clean packaging.
![Creative Product Designs](https://archive.smashing.media/assets/344dbf88-fdf9-42bb-adb4-46f01eedd629/dd832a9f-30ee-4d8a-85e5-0bc0f0dfe92f/4.jpg)
![Creative Product Designs](https://archive.smashing.media/assets/344dbf88-fdf9-42bb-adb4-46f01eedd629/5a937534-ba46-46fe-84d2-bbc7624420dc/4-2.jpg)
![Creative Product Designs](https://archive.smashing.media/assets/344dbf88-fdf9-42bb-adb4-46f01eedd629/81961893-8b75-46c6-872b-819c77c5be2a/4-3.jpg)
R Design Studio #
Sexy, striking, catchy and beautiful — package design by R Design Studio from London. The choice of colors is remarkable.
![Creative Product Designs](https://archive.smashing.media/assets/344dbf88-fdf9-42bb-adb4-46f01eedd629/0b6c296b-dd79-41b0-ad1b-d0299ff7a7b8/29.jpg)
![Creative Product Designs](https://archive.smashing.media/assets/344dbf88-fdf9-42bb-adb4-46f01eedd629/0ded95fb-29f4-4a42-abf6-b42bfa11cd94/29-2.jpg)
Tasty Type #
Izze Beverage Co®. doesn’t boast their nonprofit mission on their label, but the design’s simplicity hints that they are a different kind of company. Izze’s sales grew 450% per year over the first two years without any TV, print, or online advertising. Surely their success is due in part to the bottle — clearly branded with Trade Gothic™ caps and a clever use of a Caslon™ asterisk, emulating a cross-section of the fruit contained therein.
![Creative Product Designs](https://archive.smashing.media/assets/344dbf88-fdf9-42bb-adb4-46f01eedd629/3449b264-7415-4e36-ba96-ca876c31f1ea/15.jpg)
Best Wishes Bag #
This package is literally over 20 years old. The design is still amazing.
![Creative Product Designs](https://archive.smashing.media/assets/344dbf88-fdf9-42bb-adb4-46f01eedd629/9ce9d93d-44af-4682-bf04-5bcee9a6206b/59.jpg)
Beer Bank #
Stylish, traditional packaging by designlab Fuerzza.
![Creative Product Designs](https://archive.smashing.media/assets/344dbf88-fdf9-42bb-adb4-46f01eedd629/33bd503f-f059-47e9-ad94-9ebc9e3a87d0/49.jpg)
![Creative Product Designs](https://archive.smashing.media/assets/344dbf88-fdf9-42bb-adb4-46f01eedd629/2c5391be-75ef-467f-aa7f-c7a1efd1fa10/49-2.jpg)
Tiger-Tiger Ice Cream #
Flavor sounds like something from one of Miss Retro Modern’s or Charm & Poise’s challenged recipe cards!
![Creative Product Designs](https://archive.smashing.media/assets/344dbf88-fdf9-42bb-adb4-46f01eedd629/1f92bfd2-dffd-4330-a4d2-bd4135f6c430/60.jpg)
cd&c self-promotion > wine label & packaging #
Wine label and packaging. The colors of dots on the wine bottle are chosen very carefully: notice how well they fit to the branding logo on the bottle.
![Creative Product Designs](https://archive.smashing.media/assets/344dbf88-fdf9-42bb-adb4-46f01eedd629/41d53e66-a7cd-43be-b3dc-f091d79112e6/62.jpg)
Espa Packaging #
Packaging design for a range of advanced skin care products for one of spas. Strong, vibrant gradient in use.
![Creative Product Designs](https://archive.smashing.media/assets/344dbf88-fdf9-42bb-adb4-46f01eedd629/1a054123-c2e8-4348-bd5a-2bf8b05e3de5/76.jpg)
Arcadia Organic Tea #
This packaging was hand made and assembled by me for a package design class as part of my BFA. The pattern was lacquer transfered to green paper. They come in a package of four so placed back-to-back all the little pyramids would nest together to make a larger pyramid.
![Creative Product Designs](https://archive.smashing.media/assets/344dbf88-fdf9-42bb-adb4-46f01eedd629/8c7620ec-04f8-448a-ab19-1470072a12cf/61.jpg)
Graphis Packaging #
Retro packaging with dominant geometric forms. Nowadays the design looks impressive and vibrant
![Creative Product Designs](https://archive.smashing.media/assets/344dbf88-fdf9-42bb-adb4-46f01eedd629/ff2c2e3a-7d22-4dcc-a3e4-61ca43a22d46/16.jpg)
![Creative Product Designs](https://archive.smashing.media/assets/344dbf88-fdf9-42bb-adb4-46f01eedd629/6f4e0b6b-5e79-4eda-bc6c-deff3130fe50/16-2.jpg)
![Creative Product Designs](https://archive.smashing.media/assets/344dbf88-fdf9-42bb-adb4-46f01eedd629/b59d3faf-3c19-4df5-88f5-779d1d43bac2/19.jpg)
Scone Mix Package #
Orange Cranberry Scone Mix designed by Montia. Simple yet attractive. Notice how well the package uses only three colors.
![Creative Product Designs](https://archive.smashing.media/assets/344dbf88-fdf9-42bb-adb4-46f01eedd629/cabf509c-b429-4556-b0a9-1d5bd0d751fc/54.jpg)
Porto Novo Caffee Package #
Designed by Fizi Pao. Beautiful and elegant packaging.
![Creative Product Designs](https://archive.smashing.media/assets/344dbf88-fdf9-42bb-adb4-46f01eedd629/1c0edd44-df5b-4aea-9350-adf922e58a19/51.jpg)
![Creative Product Designs](https://archive.smashing.media/assets/344dbf88-fdf9-42bb-adb4-46f01eedd629/93adc76e-b960-4df3-831d-b60091cb9ca5/51-2.jpg)
Cocoa Bar #
Some pretty bar wrappers from Cocoa Bar, NYC.
![Creative Product Designs](https://archive.smashing.media/assets/344dbf88-fdf9-42bb-adb4-46f01eedd629/8d91c3b7-ddba-48de-bbf9-e2d3a20cb3e7/66.jpg)
Askul Garbage Bag #
Even although a package bag isn’t really something one would give a special attention to, some interesting solutions are possible. The design below makes use of colorful typography.
![Creative Product Designs](https://archive.smashing.media/assets/344dbf88-fdf9-42bb-adb4-46f01eedd629/5cacbdcf-09c8-4457-a8d7-f1bbad258073/31.jpg)
Cadbury Milk & White Chocolates #
Cadbury Packaging Designs for ‘Gourmet Chocolates’. Designed by Daniel Elliott. Simple but sweet and attractive.
![Creative Product Designs](https://archive.smashing.media/assets/344dbf88-fdf9-42bb-adb4-46f01eedd629/3cdd2bf0-05f2-4d99-ba7d-f26bff71f7d8/53.jpg)
![Creative Product Designs](https://archive.smashing.media/assets/344dbf88-fdf9-42bb-adb4-46f01eedd629/fe8a713c-1bf1-429c-9635-11b7e1738a73/53-2.jpg)
Sferra 1891 #
Packaging for Sferra’s recently debuted 1891 line. Linens packaging.
![Creative Product Designs](https://archive.smashing.media/assets/344dbf88-fdf9-42bb-adb4-46f01eedd629/ed33105b-ff2e-47b4-91b0-821270ebfc3a/41.jpg)
![Creative Product Designs](https://archive.smashing.media/assets/344dbf88-fdf9-42bb-adb4-46f01eedd629/388dc057-9677-427a-9b9f-cb51348482b8/41-2.jpg)
Coffee Time: Bag and Cups #
S43 Agency for a CoffeeTime brand from Latvia. #
![Creative Product Designs](https://archive.smashing.media/assets/344dbf88-fdf9-42bb-adb4-46f01eedd629/f044174c-0c23-4e88-821d-702f74eecac8/33.jpg)
![Creative Product Designs](https://archive.smashing.media/assets/344dbf88-fdf9-42bb-adb4-46f01eedd629/ddc8bfec-c928-4e49-bfdd-43663ffade78/coffeetime.jpg)
Book Packaging #
Peter&Wendy love typography and a strong typographic packaging. We love it too!
![Creative Product Designs](https://archive.smashing.media/assets/344dbf88-fdf9-42bb-adb4-46f01eedd629/ba230940-1af9-4853-b02f-de571535222c/10.jpg)
![Creative Product Designs](https://archive.smashing.media/assets/344dbf88-fdf9-42bb-adb4-46f01eedd629/07ef9f5a-46a2-4bdd-b6ef-ddaa1df71396/10-2.jpg)
Typographic Packaging #
Another example with typography in use. Sometimes all you need is just a title of what is inside the package.
![Creative Product Designs](https://archive.smashing.media/assets/344dbf88-fdf9-42bb-adb4-46f01eedd629/6515e48d-3ff1-404c-91ca-d6d5e5a79ca8/40.jpg)
Steampunk Packaging #
According to designer, the task for this design was to pick a subculture and design a series of pictograms/logos & etc for it, and then apply said logo(s) to a package for a set of information cards about that subculture. Designed by Rovina Cai from Australia.
![Creative Product Designs](https://archive.smashing.media/assets/344dbf88-fdf9-42bb-adb4-46f01eedd629/84eed999-5b9a-4faa-b258-a64fd97d645d/55.jpg)
Brad Surcey #
Strong colors and beautiful compositions. Notice how well the title of the product is emphasized, ih4 strongly and clearly communicates what is inside without revealing too much unnecessary information.
![Creative Product Designs](https://archive.smashing.media/assets/344dbf88-fdf9-42bb-adb4-46f01eedd629/80f531de-88cd-4ec3-9bf4-f03bac81db25/23.jpg)
![Creative Product Designs](https://archive.smashing.media/assets/344dbf88-fdf9-42bb-adb4-46f01eedd629/2d081e5f-168c-49d2-a955-49cf7ae013aa/23-2.jpg)
Warming Little #
Designed by Thirdperson, comprising a range of special winter soups with promotional heat resistant cardboard sleeves that slotted onto the existing cups. They’ve scooped a few awards, including Design Week 2008.
![Creative Product Designs](https://archive.smashing.media/assets/344dbf88-fdf9-42bb-adb4-46f01eedd629/0b42ca14-34d5-45a0-9f85-83a57c0f7fe3/74.gif)
Ferrarelle #
Clean minimalism at its best. Excellent packaging of a mineral water bottle.
![Creative Product Designs](https://archive.smashing.media/assets/344dbf88-fdf9-42bb-adb4-46f01eedd629/5720ae75-a416-42c8-a7a6-258f25f2f3ae/71.jpg)
Typography #
Nothing can beat the old school typography.
![Creative Product Designs](https://archive.smashing.media/assets/344dbf88-fdf9-42bb-adb4-46f01eedd629/1cd49804-b78d-4ec6-8c7d-4955b1592217/42.jpg)
Remarkable Pencils #
Apparently, the 10 pencils packaged into this box are 100% remarkable. Well, at least they have a remarkable packaging.
![Creative Product Designs](https://archive.smashing.media/assets/344dbf88-fdf9-42bb-adb4-46f01eedd629/40859c84-e569-4c5f-9fbd-56e5a25189c0/67.jpg)
![Creative Product Designs](https://archive.smashing.media/assets/344dbf88-fdf9-42bb-adb4-46f01eedd629/971a6d74-93e8-4153-87fd-45e874697e05/67-2.jpg)
Askinosie Chocolate #
When it comes to the design of chocolate packaging, there are a number of options available. For instance, you can provide the package with some further information about the chocolate and give it a more traditional, historic and authentic look.
![Creative Product Designs](https://archive.smashing.media/assets/344dbf88-fdf9-42bb-adb4-46f01eedd629/c8f0183a-0cac-46b4-9614-a1c260b39965/73.jpg)
![Creative Product Designs](https://archive.smashing.media/assets/344dbf88-fdf9-42bb-adb4-46f01eedd629/a2b533b4-a7bf-4d0f-afb2-341821bb9047/73-2.jpg)
![Creative Product Designs](https://archive.smashing.media/assets/344dbf88-fdf9-42bb-adb4-46f01eedd629/a47c31b8-01ba-45e4-8e09-ad5ddfc78d12/73-3.jpg)
WH Smith #
“Our brief was to create a compelling and inspirational solution. Because of copyright issues regarding artist’s work was a problem, our solution was to take inspiration from the though process behind how one paints and draws and to convey famous artists thoughts by choosing relevant quotes that captured the spirit of the product. We achieved this by commissioning different illustrators to recreate these quotes with the relevant use of materials.”
![Creative Product Designs](https://archive.smashing.media/assets/344dbf88-fdf9-42bb-adb4-46f01eedd629/6bfffd4f-a619-41f9-b071-225d64d765b6/72.jpg)
Askul #
Original geometric forms can also be used for product packaging. And they are attractive, too!
![Creative Product Designs](https://archive.smashing.media/assets/344dbf88-fdf9-42bb-adb4-46f01eedd629/43eefd3b-6444-4e20-951d-865fb06c9f94/39.jpg)
Visualization of CI #
Clean and slick design by Martin Zampach.
![Creative Product Designs](https://archive.smashing.media/assets/344dbf88-fdf9-42bb-adb4-46f01eedd629/0948681e-bae1-4c1e-b041-a1da30c70909/47.jpg)
![Creative Product Designs](https://archive.smashing.media/assets/344dbf88-fdf9-42bb-adb4-46f01eedd629/740f6fea-a40c-49c0-80c9-ddd9957e2792/47-2.jpg)
Food Packaging #
Nice old times strike back. Louise Fili with a traditional, old-times food packaging.
![Creative Product Designs](https://archive.smashing.media/assets/344dbf88-fdf9-42bb-adb4-46f01eedd629/4b2b3085-30d7-4fe9-b390-a862ccbd4692/65.jpg)
![Creative Product Designs](https://archive.smashing.media/assets/344dbf88-fdf9-42bb-adb4-46f01eedd629/d6d3e997-9e43-4877-8ba4-2c232d3ee6ef/65-2.jpg)
Before Grain Dog & Cat Food #
Well, it is the packaging for dog and cat food, but it just look good. Notice how interesting the typography is used — the letters are building a pyramid.
![Creative Product Designs](https://archive.smashing.media/assets/344dbf88-fdf9-42bb-adb4-46f01eedd629/23bd606b-dd6e-4da8-8269-0850d4cba9ea/70.jpg)
![Creative Product Designs](https://archive.smashing.media/assets/344dbf88-fdf9-42bb-adb4-46f01eedd629/1952f87a-71ef-4471-9e0e-c93271a38609/70-1.jpg)
Vintage Packaging #
This design is more than 20 years, but it still looks very impressive. Beautiful color scheme for a vintage t-shirt packaging.
![Creative Product Designs](https://archive.smashing.media/assets/344dbf88-fdf9-42bb-adb4-46f01eedd629/915c53ca-0d97-4ac4-abab-89c45ebd1297/43.jpg)
Fuelosophy #
Fruit drinks designed by Templin Brink Design combine beautiful illustration and an interesting form of the bottle.
![Creative Product Designs](https://archive.smashing.media/assets/344dbf88-fdf9-42bb-adb4-46f01eedd629/7c86d21a-8feb-4351-8e0e-96d6f853df55/bottles1.jpg)
![Creative Product Designs](https://archive.smashing.media/assets/344dbf88-fdf9-42bb-adb4-46f01eedd629/e46688fe-1605-4704-a86b-ad1e03c7bfc6/5-2.jpg)
![Creative Product Designs](https://archive.smashing.media/assets/344dbf88-fdf9-42bb-adb4-46f01eedd629/b0fbc6f6-1c30-4027-bec3-f5154381bddb/5-3.jpg)
Banana Juice #
Well, that’s an original design. Banana juice package in form of a banana! Designed by Naoto Fukasawa.
![Creative Product Designs](https://archive.smashing.media/assets/344dbf88-fdf9-42bb-adb4-46f01eedd629/511703f7-86b0-49ad-b5ed-f48afb2ec697/6.jpg)
Infuzions #
Creative packaging by Parker Williams Design.
![Creative Product Designs](https://archive.smashing.media/assets/344dbf88-fdf9-42bb-adb4-46f01eedd629/49e14652-c97c-455f-85de-e2eee3ce5f83/8.jpg)
Equal Exchange #
Designed by Good Digital Agency.
![Creative Product Designs](https://archive.smashing.media/assets/344dbf88-fdf9-42bb-adb4-46f01eedd629/f1c583e3-6015-4baf-bcdb-d94bf6a51e6f/24.jpg)
![Creative Product Designs](https://archive.smashing.media/assets/344dbf88-fdf9-42bb-adb4-46f01eedd629/2ab449d7-769d-4f80-aa4c-7148a37e5e7e/24-2.jpg)
Typographic Packaging #
Here the typography is pretty loud.
![Creative Product Designs](https://archive.smashing.media/assets/344dbf88-fdf9-42bb-adb4-46f01eedd629/928394fd-7b10-4437-8cb4-c72980b5b3c9/37.jpg)
Tea packaging #
Experimenting with typography.
![Creative Product Designs](https://archive.smashing.media/assets/344dbf88-fdf9-42bb-adb4-46f01eedd629/bc6805dd-5771-4197-b811-7385c5c09f93/77.jpg)
Beck 8-Bit #
One more time experimental packaging.
![Creative Product Designs](https://archive.smashing.media/assets/344dbf88-fdf9-42bb-adb4-46f01eedd629/432ff060-6a1f-4d14-aac2-d2d7d5de479b/68.jpg)
Fruits Packaging #
Original packaging which may surprise and attract customer’s attention.
![Creative Product Designs](https://archive.smashing.media/assets/344dbf88-fdf9-42bb-adb4-46f01eedd629/bf93e5ef-18d1-4e83-b4f1-8ec652447b5e/36.jpg)
Afro Coffee Packaging #
Afro by Dalla Cia: a Wine Box radio. Who thought that a radio on a wine label could actually work…
![Creative Product Designs](https://archive.smashing.media/assets/344dbf88-fdf9-42bb-adb4-46f01eedd629/8aba8d62-b874-440f-b802-0912b5b13d53/75.jpg)
Chocolate Scrabble #
Unfortunately, this item is no longer available.
![Creative Product Designs](https://archive.smashing.media/assets/344dbf88-fdf9-42bb-adb4-46f01eedd629/9f0eec71-736e-4913-a105-b95bb33c79a5/78.jpg)
Coke Vintage Packaging #
Old times, old times. We really miss packaging like this.
![Creative Product Designs](https://archive.smashing.media/assets/344dbf88-fdf9-42bb-adb4-46f01eedd629/8487441a-bf5c-409b-8580-bba1c5a021fc/44.jpg)
Japanese packaging #
Really original design.
![Creative Product Designs](https://archive.smashing.media/assets/344dbf88-fdf9-42bb-adb4-46f01eedd629/8e66166a-2455-492e-88c3-40624fca7a1c/69.jpg)
Last Click #
Package design for Turkish Delight #
Sometimes packages can really communicate emotions. The intention of the design below was to attract children and provide sustainability instead of throwing it away after consuming this product. For this reason the package can turn into a paper toy. The children can put together the body which is inside the package, and the face.
![Creative Product Designs](https://archive.smashing.media/assets/344dbf88-fdf9-42bb-adb4-46f01eedd629/d97e7f91-b95d-4c98-be12-bd782c34e99b/46.jpg)
![Creative Product Designs](https://archive.smashing.media/assets/344dbf88-fdf9-42bb-adb4-46f01eedd629/7ff3f279-ae8f-4cfc-8d02-3d64c809aa8a/46-2.jpg)
![Creative Product Designs](https://archive.smashing.media/assets/344dbf88-fdf9-42bb-adb4-46f01eedd629/9ed74d23-d813-4bea-b4b1-032efa0bf166/46-3.jpg)
Pio Pio Cheep Cheep #
A sweet paper toy one more time.
![Creative Product Designs](https://archive.smashing.media/assets/344dbf88-fdf9-42bb-adb4-46f01eedd629/a76bbb58-5dd0-46a9-b528-99feb858a8c5/56.jpg)
Milk Boxes in Love #
Yeeeah! He found her! Or she found him! In any case, these milk boxes are now together. When buying a next milk package make sure to buy two — for Mr. Milky and his lah4ysad history. It is nice to know that everything is fine now.
![Creative Product Designs](https://archive.smashing.media/assets/344dbf88-fdf9-42bb-adb4-46f01eedd629/cfdea687-66f0-4000-878b-d7dc33cfff6c/57.jpg)
— Comments 171
Some excellent designs here, especially love the simplicity and style of the Chocolate Cafe products.
Beautiful! I like the pencils the most!