Email is one of the most important tools for reaching your customer base. But with the ever-growing number of emails to send, getting them all out the door can seem a little overwhelming. By putting in place a solid email design workflow, you’ll be able to regularly ship engaging and mobile-friendly emails with ease. Incorporating a modular approach and a custom framework into your email workflow can lead to increased productivity and make it easier for you to iterate on your designs. You will have to make an initial investment of time to get everything up and running, but the result will improve your designs, the customer experience and your engagement rates, leading to happier customers and increased revenue.
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The simplicity of Jekyll’s theming layer and writing workflow is fantastic; however, setting up the website takes a lot longer than expected. It isn’t for every project. The biggest disadvantage of a static website generator is that incorporating dynamic server-side functionality becomes difficult. Jekyll’s strength is its simplicity and minimalism, giving you just what you need to create a content-focused website that doesn’t need much dynamic user interaction — and no more. This makes it perfect for your blog and portfolio and also worth considering for a simple client website. In this article, Barry Clark will walk you through the quickest way to set up a Jekyll powered blog, how to avoid common problems with using Jekyll, and much more.
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As designers, we usually turn to different sources of inspiration. As a matter of fact, we’ve discovered the best one—desktop wallpapers that are a little more distinctive than the usual crowd. This post features free desktop wallpapers created by artists across the globe for August 2014. This creativity mission has been going on for six years now, and we are very thankful to all designers who have contributed and are still diligently contributing each month.
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The process of telling a computer how to perform a task, such as generating a web page, is what web developers commonly call “programming,” but it’s only a subset of programming: imperative programming. There’s another type: declarative programming. With it, you tell a computer what, not how. This subtle shift in approach to programming has broad effects on how you build software, especially how you build the future web. So, let’s take a moment to investigate declarative programming and the web you can build with it.
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One of the most important things Trevan Hetzel has learned is how to sell the value of the web. Many of his clients needed to be convinced that a website would actually be good for their business. He started from a blank canvas after having moved to this town and building a clientele that now includes over 80 small businesses, mostly in southwest Iowa. He has gotten to the point that most new businesses around here are referred to his company, on the strength of my successful track record and portfolio. In this article, He’ll share with you, his experience with selling to small-town clients.
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“Free Time” is an iPhone app that flips your calendar upside down and lets you focus on the free time in your day, instead of all the busy time. In this article, Ben Johnson will show you how it came to be and what his team ultimately learned in the process. Also he’ll give you some advice for when you build your next great idea. This is the story of how limitations led to his biggest success in the App Store — and his biggest failure.
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Knowing how groups influence people can help you to move from being a common designer to a strategic influencer of your target audience with relative ease, and social influence, particularly social identity theory, provides key concepts for you to address through UX design. You can influence people by thoughtfully incorporating social identity concepts into your design. In this article, Victor Yocco will focus on how concepts related to social identity theory can help UX professionals to more effectively incorporate social influence in their work.
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To bring order into projects, a new product manager is appointed, under huge expectation, and with unclear responsibilities and big goals defined within a very short timeframe. Making It Right is a book about just that: what product management is and how to approach it strategically and meaningfully to get things done well. If your company has to address these issues or you’re looking for a hands-on book to guide you through product management, this is the book for you!
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Responsive web design is great, but it’s not a silver bullet. In this article, Maximiliano Firtman will cover the relationship between the mobile web and responsive design, starting with how to apply responsive design intelligently, why responsive design should not be your website’s goal, and ending with the performance issues of the technique to help us understand the problem. According to Guy Podjarny’s research, 72% of responsive websites deliver the same number of bytes regardless of screen size, even on slow mobile network connections. Not all users will wait for your website to load. With just a basic understanding of the problem, you can minimize this loss.
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Is drawing the best way to begin to design an interface? Luca Leone started by writing an imagined human-computer conversation, and only afterwards he continued by drawing. The easiest tool is to imagine an interaction. The diagrams and sketches come afterwards. This changed his way of thinking and he never went back to drawing first. In this article Luca will explain the reasons behind his decision.
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