Skip to main content Jump to list of all articles Jump to all topics
Clear Search

Author Anders Toxboe

1 article

Anders Toxboe is a writer, blogger, developer, and designer. He manages Digital Development for the Danish Broadcasting Corporation and cares deeply about building engaging user experiences, which he blogs about on UI-Patterns.com. Previously, he managed Digital Development for Bonnier Publications and before that worked as a developer at the same place.

To learn more about persuasive patterns, visit his blog at UI-Patterns.com, buy his Persuasive Pattern card deck, or take his video course on building persuasive products.

Find Anders Elsewhere:
Anders Toxboe wrote

Beyond Usability: Designing With Persuasive Patterns

Building persuasive user experiences is like a relationship and you need to treat it like one. So, what do you want? A one-night stand or a lasting partnership? There are three common challenges when engaging users with a product: Sign-up challenge: seducing your users, first-time use challenge: falling in love with your product, and ongoing engagement challenge: staying in love. Your approach to engaging users should be appropriately adjusted to the relationship you have with them. We will examine the three stages of a user relationship and what tools are appropriate to use for each challenge. This article is a summary of Anders’ talk on designing with persuasive patterns at the Push Conference 2015. Read more…