Brad Shorr is Director of B2B Marketing for Straight North, a Chicago based search marketing agency. Brad writes frequently on social media, SEO and copywriting topics. Connect with Straight North on LinkedIn.
92,000 new articles are posted online every day. Companies are spending billions on content marketing to enhance credibility and build brand awareness. Google has always tried to reward great content with high rankings, but today, thanks to improvements in its algorithm, Google is better able to actually do it.
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Due to big changes in the SEO landscape, designers, photographers, videographers and writers have new opportunities to build their reputation, expand brand awareness and generate more leads. This post describes five important developments that content creators should be aware of, and then we’ll outline several ways to capitalize on them.
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Well crafted content its as important as design and programming. In this article, Brad Shorr shares his twelve years of experience in producing Web content to avoid content errors in a Web development project.
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