Named top women in tech by Fast Company, Carla is an indie app producer and freelance designer. She is also a human factors specialist with an MBA and MIS, and she is passionate about stunning yet intuitive apps that use addictive models to improve lives.
A viral app is the best case scenario for an app developer because word of mouth is far more powerful than any paid advertising. No one trusts ads, and they cost too much for developers anyway. But humans have shared stories since we’ve been using rocks as tools. We’re naturally built for viral sharing. But getting your app to spread faster than celebrity gossip requires strategizing a world of social interaction inside your app.
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