Co-Founder & CEO at Appticles.com - a multi-channel mobile publishing platform that helps digital publishers to better reach and engage their mobile users. Ciprian is a tech-business in between guy, loves entrepreneurship and building product teams. He is passionate about tennis, poker and forex … not necessarily in this order, and he blogs at https://cborodescu.com/
To this day, a lot of companies still religiously follow the path to app store publishing. “Publish it and they will come,” “The web is dead,” they used to say! According to recent studies, just 26.4% of users who visit a page in an app store today will install an app. The other 73.6% are lost to the developer and don’t even try the app. Among the ones who install it, an average of 99% are lost in the following 90 days. As a consequence, the same people who declared the web dead years ago are now shouting, “Apps are dying”. So, Where is the mobile web heading? To answer this question, Ciprian Borodescu and his colleagues at Appticles have conducted a colossal study on 10,000 publishing and e-commerce websites from Alexa, scouting for signs of resurrection, and instead finding serious traces of diversification. Their findings are detailed in this article.
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It is encouraging to see a big increase in mobile web adoption and Google has definitely proved it has the last word when it comes to SEO. Responsive web design is the big winner of the go-mobile race and will most likely continue to gather the spoils. However, the mobile web has a lot of room for growth when it comes to strategies, user experience or conversions. The new .app top-level web domain together with WordPress’s REST API and the emerging JavaScript frameworks could definitely push things in the right direction. This year we might see a new development on the mobile web, a wave that will take us beyond responsiveness and into the promised land of web apps.
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