While building a strong customer culture takes a multi-prong approach, workshops are fun and easy — perfect for jumpstarting a sluggish culture and giving participants the thinking tools necessary to filter decisions through the customer lens. In this article, Claire Mason has documented the process around four types of workshops that you can use to drive customer-centricity in your own companies. The workshops are divided into two categories: “general” and “project-specific”. General refers to workshops that are designed for anyone to participate. Project-specific workshops are best run with a particular, actionable outcome in mind.
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A design sprint allows you to see into the future to learn in just five days what customers think about your finished product. As a UX consultant and in-house design strategist, Claire Mason has facilitated dozens upon dozens of design workshops (ranging from rapid prototyping sessions to, of course, sprints). The sprint is by far the most effective process she’s seen to drive customer-first decision making in a design thinky way.
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