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Author David Sherwin

1 article

David Sherwin is Director of User Experience for lynda.com at LinkedIn, as well as a Fellow at frog. He is the author of Creative Workshop: 80 Challenges to Sharpen Your Design Skills and Success by Design: The Essential Business Reference for Designers, both available from HOW Books.

David Sherwin wrote

A 5-Step Process For Conducting User Research

User research helps us to understand how other people live their lives, so that we can respond more effectively to their needs with informed and inspired design solutions. It helps us to avoid our own biases, because we frequently have to create design solutions for people who aren’t like us. In this article, David Sherwin will share a process he uses at Frog to plan and conduct user research. It’s called the “research learning spiral.” Read more…