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Author Goran Peuc

1 article

Goran Peuc is a designer, speaker and author originally from Zagreb, Croatia, now living in Dublin, Ireland. He works as a principal UX designer at SAP improving the overall UX of SAP applications for some of the world’s biggest companies. Goran is currently working as a design lead on cutting edge “lab” projects, exploring new technologies, design opportunities, and challenges. His side project Gold and Letters is delivering amazing gold plated typography posters. He is always up for a pint of good beer & chat in Dublin, or in Palo Alto CA, depending on where the business takes him. Follow Goran on Twitter, Medium or Facebook.

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Goran Peuc wrote

Nobody Wants To Use Your Product

Too complex and feature-driven products may not provide the users what they need or want. When designers reduce to the minimum the footprint of their product in the user’s life, they provide better actual usage for digital products. They should be focusing on processes, not screens, to get more results with less interactions. In this article, Goran Peuc will dive into a review of remarkable products and services that actually bring easy solutions through simpler processes. It’s up to you to remove complexity for the user and to minimize the footprint of your product in the user’s life. Yes, this requires a lot of work, but that is how you will differentiate your product from the competition’s. Read more…