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Author Hunter Jensen

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Hunter Jensen is the Founder and CEO of Barefoot Solutions, an innovative digital agency headquartered in San Diego, CA. Barefoot Solutions specializes in web and mobile design and development, including web, iOS, Android, IoT, AppleTV, Apple Watch, and more. Having worked in technology for more than 19 years, Hunter’s experience covers the entire lifecycle of product design and development, as well as all other facets of running a digital agency, including business development and fundraising. Hunter’s comprehensive technical knowledge combined with his natural creativity enable him to meet his client’s needs with industry-leading digital solutions.

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Hunter Jensen wrote

Don’t Let Your Brain Deceive You: Avoiding Bias In Your UX Feedback

When soliciting and listening to user feedback, you will inevitably run into bias on both sides of the coin: Biases will influence the people providing feedback, and your own biases will influence the way you receive that feedback. Bias is universal, but so too are the methods you can take to avoid it. By simply understanding what each bias is and by breaking down the ways that it appears during the feedback process, you can put measures in place to overcome misleading preconceptions and gather the most impartial feedback possible. In this article, Hunter Jensen will take a closer look at four of the most common types of cognitive biases that pop up when collecting and interpreting UX feedback — and how you can nip these biases in the bud, before they skew your production process. Read more…