James Rosewell has 18 years experience in the mobile industry. He led many initiatives for Vodafone, including the development of the 1st mobile web application for the Nokia 7110 in 1999. Since then he’s founded several businesses, including 51Degrees providers of THE fastest and most accurate device detection tools to build on RWD techniques. The extensive information available ranges from screen size, retail price and battery capacity to browser capabilities.
James is also a regular presenter on thefonecast.com, the longest running mobile industry podcast.
In this article, James Rosewell outlines common challenges and how to configure Google’s new Universal Analytics to efficiently overcome them, using features such as custom dimensions, enhanced link tracking and server-side data feeds. Universal Analytics is a powerful tool, and it is prepared for a world in which designers get a single report of all interactions, including for websites, native applications and real-world events. Happy analyzing!
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In this article, we’ll demonstrate methods to identify how people interact with a website differently on mobile devices, and the design decisions that can be made based on this understanding. Our objective is not only to improve Web performance but to increase the client’s return on investment. The following techniques center on the two unique characteristics of mobile phones: small batteries and small screens.
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