Jonathan is a founding partner at ResIM; a Web and mobile development shop with offices in Toronto and London, Canada. Jonathan has practiced in the areas of usability testing, user experience planning, and audience research since 2003.
As a designer, the value you bring to any project isn’t only your ability to execute tasks. Good clients will appreciate the guidance and opinions that come with your experience, and it’s up to you to base your recommendations on more than subjective opinion. In this article, Jonathan Kochis will refer to specific mobile research projects he has conducted and build a case for audience surveys and review of analytics data.
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