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Author Kevin Stone

1 article

Kevin Stone is a user experience and product designer based in Bristol UK. He is currently the Head of UX for Coull - a technology company that is reinventing the way online video advertising works. Prior to joinining Coull, Kevin worked at some of the UK’s largest organisations including the BBC, Wellcome Trust and Digitas LBi.

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The Last Goodbye: How To Shut Down A Failing Product

Anyone with an idea could turn out the next Facebook. Technology takes no heed of gender, creed or race, but is reduced down to code and the desire to create. Everyone you meet has an idea for the “next great website or app.” However, there is a harsh reality: many new products fail. But what should you do if your product does fail? How do you close a product with dignity, so that both you and your users leave on good terms? In this article, Kevin Stone will answer this questions. Read more…