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Author Lauren Ventura

1 article

Lauren Ventura has been researching persuasion, reasoning and its effects on users, customers and everyone else since her graduate school days. Way back then, in her Rhetoric program, she learned the basics—Socrates, Plato and Aristotle—and the not-so-basics—the Toulmin Model. She’s found that there’s not much difference between user experience and those old Greeks—it’s all about convincing the right people with the right strategies in the right place. Follow her on Twitter.

Lauren Ventura wrote

Improving Reviews And Testimonials Using Science-Based Design

There are many options for a designer to consider. Hopefully, after seeing Dr. Moore and Dr. Chen’s research applied to some modern examples, as well as some insights into what other businesses are doing, you will have enough juice to power your social proof. We can learn so much from the subject of reviews, especially now that experience design is emerging and becoming a force of its own. Through its ethos of bettering customer experiences, we can start to deliver experiences that make people smile. These happy users may then tell everyone else about those positive experiences. And when people talk about you or your products, listen carefully and manage those reviews to your advantage — from start to finish. Read more…