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Author Liraz Margalit

1 article

Liraz Margalit, PhD, is a Web psychologist at ClickTale, a company that provides website optimization software and consulting. She analyzes online consumer behavior from a psychological perspective. Her analyses incorporate theory and academic research into a conceptual framework that creates insights into online consumer behavior. Liraz writes ongoing blog for Psychology Today named “Behind Online Behavior.” She previously held a post-doctoral internship with the Program of Political Psychology and Decision Making at the Lauder School of Government — IDC (Herzlia), where she is a lecturer.

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Why We’re Addicted To Our Smartphones, But Not Our Tablets

In record time, our smartphones have become indispensable, and as mobile technology has become integrated into nearly every aspect of our lives, our smartphones are shifting from device to dependency. But while it’s now clear that we are locked in an intense relationship with our smartphones, one has to wonder why this courtship hasn’t turned into a love triangle with tablets. What is it about our smartphones that makes them so attractive? And why is the addiction we feel toward them so much stronger than to our tablets? Read more…