Marli Mesibov is a Lead Content Strategist at Verily Life Sciences. She has been helping people understand doctors, hospitals, and health insurers for over a decade. Marli is a frequent conference speaker, a former editor of the UX publication UX Booth, and was voted one of MindTouch’s Top 25 Content Strategist Influencers. Marli can also be found on Twitter, where she shares thoughts on UX Design, content strategy, and healthcare.
Storytelling is a powerful tool for any UX designer. It helps create a product and understand the people who use it. In this article, Marli Mesibov takes a real-life example of an app she helped to build in 2017 and explains five steps you can use to help you build a story into your user experience.
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What makes a good chatbot experience? Most people think of witty responses and machine learning, but the basis of a chatbot UX is actually rooted in content strategy. In this article Marli Mesibov will answer those questions and identify what you as a content designer can do to make your chatbot successful. A poor chatbot simply says “I’m sorry, I don’t understand” on repeat (or worse “error”.) A good chatbot feels almost-human. Learn how to develop a chatbot that sounds human and engages people.
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Designing apps for mental health is one area where UX designers can have a huge impact. You might assume that there are already dozens of wonderful digital therapies available for people struggling with mental health disorders. Bu most apps are useless at best, and harmful at worst, due primarily to a disconnect between the designers building the apps and the patients and providers in the field of mental health. In this article, Marli Mesibov will look at the issues with current apps, and guidelines to ensure UX practitioners are using clinically proven methods for improving mental health treatment.
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Research should always influence our work. Not every project has a content strategist, but that’s no excuse for copywriters to write blindly. If you have the opportunity, seek out a content strategist or a user researcher; if research has already been conducted, they’ll be happy to walk you through it, and if it hasn’t, then now is the time to get involved. Even just one or two of these research processes and tools will help you learn a great deal about your users, and ultimately it will improve your final content.
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Myths have developed around and researchers have studied how the human brain juggles creativity and organization. Popular theory tells us that the left brain is structured and logical, while the right brain is artistic and imaginative, and that all human beings use predominantly one side of the other.
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