Morgan Brown is a product manager at digital-telepathy, a user-experience design company passionate about creating products, like SlideDeck, Hello Bar and Impress, that make the Web more intuitive and compelling.
For designers, it’s easy to jump right into the design phase of a website before giving the user experience the consideration it deserves. Too often, we prematurely turn our focus to page design and information architecture, when we should focus on the user flows that need to be supported by our designs. It’s time to make the user flows a bigger priority in our design process.
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