Nikita Samutin is a lead product designer with over 8 years of experience. He led design across the full product cycle, from research and planning to handoff and delivery. Nikita also shares what he’s learned through writing and non-profit mentorship programs.
AI tools are improving fast, but it’s still not clear how they fit into a real product design workflow. Nikita Samutin walks through four core stages — from analytics and ideation to prototyping and visual design — to show where AI fits and where it doesn’t, illustrated with real-world examples.
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Designers love to craft, but polishing pixels before the problem is solved is a time-sink. This article pinpoints the five traps that lure us into premature detail — being afraid to show rough work, fixing symptoms instead of causes, solving the wrong problem, drowning in unactionable feedback, and plain fatigue — then hands you a four-step rescue plan to refocus on goals, ship faster, and keep your craft where it counts.
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