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Author Peter Crawfurd

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Peter Crawfurd and Michael Yang are the cofounders and developers of an ecommerce platform that lets shoppers design their own custom dress shirts in detail using an interactive model. Their shop, ShirtsMyWay.com, has received global media coverage from Reuters, New York Times, CNN and BBC.

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Peter Crawfurd wrote

Improve Your E-Commerce Design With Brilliant Product Photos

Product photography could well be the single most important design aspect of any e-commerce website. Without the ability to touch, hold, smell, taste or otherwise handle the products they are interested in, potential customers have only images to interact with. Ultimately, the softer, tastier, flashier and more attractive your products look to shoppers, the more confident they’ll feel about purchasing from you and the better your conversion rate will be. Read more…