Ross Popoff-Walker has worked as a UX designer on sites and mobile apps for brands big and small. He now helps startup teams shape and execute big ideas with love and craft. You can find him on Twitter @rosspw.
For those of us who design and build apps, websites and software, a great product means one that delights its users. But digital product development is complex. What can designers do to increase the overall quality and success rate of the products we craft and to elevate our team’s batting average? An answer lies in the way artists and composers have worked for centuries to create paintings and music — by focusing on a singular element: a motif.
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