Shavaughn studied Journalism and Media Studies, and specialized in Communication Design at the Rhodes University in sunny South Africa. She is interested in the way we interact with and are affected by the visual world around us and she’ll tweet such things at @shavaughnhaack .
Online shopping is about convenience and comfort, and those of us who have ventured into the realm of online shopping know how time-consuming it can be. The online stores that stand out from the rest are those that go the extra mile for their users. In this article, Shavaughn Haack will look at some small and big e-commerce websites that create pleasant online shopping experiences. You’ll consider the experience from the very start to the very end, right through to the checkout process.
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As usual, we have to put ourselves in the users’ shoes: What do we want them to see first? How will your message be best communicated? We have to ask these questions before we start designing, because the layout will shape the rest of the design. The following websites have some quite unusual layouts. They aren’t necessarily perfect; still, browse through them, and maybe your creative genius will be sparked.
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Your typography helps to create an experience for users before they’ve even read a word or clicked a button. The treatment of type creates an atmosphere and elicits a response much the same way as tone of voice does. It establishes a mode of communication and, in turn, the personality of the website. The choice of typeface will determine how people respond to your website. The following websites have very distinct personalities, largely established by the typography.
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When people visit your website, you want it to stand out from the crowd, to be memorable. It is a reflection of the person or organization behind it. You want people to come back and use your website or get in touch with you. It has to be innovative yet functional. Ask yourself, what would make life easier for your user?
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