Susan has a Ph.D.in Psychology and over 30 years of experience as a behavioral scientist. She speaks, consults, teaches, and writes about applying behavioral science to design, technology, and business.
Susan started college at Virgina Tech and finished her undergraduate degree in Psychology at Northeastern. She then earned a Masters and Ph.D. at Pennsylvania State University.
Susan is the CEO of The Team W, Inc., and an Adjunct Professor at the University of Wisconsin. She lives in Wisconsin in the USA. When not teaching, speaking, writing, or blogging, Susan reads books, watches movies, and sings in a jazz band.
If you haven’t already researched biometrics for your user testing projects, perhaps it’s something you’d like to check out as an addition to your current testing. Today, Susan Weinschenk brings you some new tools that are easy and inexpensive to use. Others may take more investment of your time and budget. Or you may want to bring in an outside firm that specializes in these tools. (Some suggestions for outside vendors are at the end of the article.)
Read more…
It’s important to understand that all decisions involve emotions. In this article, Susan Weinschenk explains how you can make your users feel confident of their decisions and why it’s a bad idea to provide more than four options to choose from. For example, if someone is making a habit-based decision, do not give them a lot of information, and always limit the number of choices people have to make to one, two or three. If you provide too many choices then people likely won’t choose at all.
Read more…
The visual cortex is the part of the brain that processes visual information. Each of the senses has an area of the brain where the signals for that sensory perception are usually sent and processed. Given the way our brains work, there are things you can do that will grab your user’s visual attention. In this article, Susan Weinschenk explains how the visual cortex of our brains plays a vital role in controlling our behavior.
Read more…
It’s not just micro-moment design problems that can cause trouble. Designers often spend a lot of time on macro design issues, and sometimes less so on critical micro-moment design issues. That might be a mistake. Macro design issues can result in massive UX problems, too. In this article, Susan Weinschenk will take a closer look at how to avoid such failures and why they are critical to the UX success of any product.
Read more…
Did you know that there are three brain networks that are involved in creativity? In this article, Susan Weinschenk explores what creativity is, the recent brain science on what is happening in your brain when you are being creative, and the role of creativity in UX design. Is creativity something you can just turn on? Are some people just creative and others aren’t? And if so, which one are you? Let’s explore.
Read more…
