Tim Noetzel is a full-stack product designer passionate about data-driven design. He’s been leading design teams at startups in Boston for over 10 years, and currently serves as Director of Product Design at Swish.
What do data-driven personas look like, and how do you make one? Creating personas based on actual user data is a great way to build internal consensus, improve your product’s UX, and make your design team more effective. But it is a challenging project that takes time and dedication. In this article, Tim Noetzel will show you how to create and use data-driven personas to improve your design process.
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