Content matters! Unfortunately, when it comes to informational websites, content quality is often poor. There is no magic answer to fix that. However, there are practical techniques you can use to improve the copy on your websites and ensure your users find the content they are looking for.
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If users cannot find the answers to their questions or are not exposed to critical messaging, they will not act, and your website will fail. To prevent that from happening, you need an effective information architecture. In this article, Paul Boag provides you with a process to ensure you have precisely that.
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The web can feel like a very businesslike place nowadays. Most places you go there seem to be legions of glossy products and unnervingly personalized ads competing for our attention. Kick back, relax and enjoy. Maybe even think about a pointless project of your own. This installment of Web Design Done Well celebrates weird and wacky websites. Sites with sweet, innocent, sometimes pointless purposes. Are they money makers? Game changers? Not necessarily, but they sure are fun, and in ways only the web could really manage.
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Stop wasting time and effort writing copy that falls flat. Raise your copywriting game and boost your powers of persuasion with these rich and informative online resources. If you’re ready to acquire near-mystical powers of persuasion, check out these useful resources and tools that are bound to help strengthen your copywriting skills.
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For better or worse, the web is absolutely awash with content. A lot of it is great, a lot of it is not. A lot of the talk around it has the cold, calculating cadence you’d sooner expect from industrialists talking about assembly lines. They say content is king, and they’re right. The web has unlocked untold possibilities for storytellers — provided the story is right, of course. Here are some of our favorite examples of editorial content thriving in the digital realm.
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As designers, we are often burdened by the responsibility of producing and managing website content. It’s not our job to write it, but it’s not the client’s either. In many cases a vacuum emerges which ultimately gets filled with poor content. In this article, Matt Saunders will show you that you can avert disaster by including content production in the design process.
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SEO is an ever-changing world. Blink and you’ll miss the latest best practices, thought leaders, and tools. Feeling out of touch is natural. Every tweak to major search engine algorithms sends shockwaves throughout the web. For those who don’t follow the SEO space it can be easy to lose track of the latest trends, authorities, and resources. That’s what this page is for. It will break down SEO’s hot topics, common questions, and the best resources for staying up to date with that world. This guide is your way back into the groove, baby.
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Information architecture is the process of categorizing and organizing information to create structure and meaning. To give this context, in this article Carrie Webster explores not only the basics of information architecture, but also the broader view of the information age, how we use information and how it impacts our world and our lives. Understanding the bigger picture enables us to get a much clearer perception of the value that good information architecture delivers to help our information-overloaded lives.
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For large-scale and e-commerce sites, the search experience is an increasingly critical tool. You can vastly improve the experience for users with thoughtful microcopy and the right contextualization. Users who favor searches tend to move quickly, scanning the page for that familiar-looking rectangle, and bouncing quickly when they don’t find what they’re looking for. Communicating with those users “at speed” is a tricky job that requires a specialized tool. In this article, Andrew Millen will show you how to use microcopy.
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Using a Structured Content Management System (SCMS) can be a great way to free your content from a paradigm that begins to feel its age. In this article, Knut Melvær suggests some overarching strategies, with some concrete real-world examples on how to think about working with structured content. This is the guide Knut wished had the last couple of years when running projects with headless Content Management Systems (CMSs), and we hope it will be helpful to you!
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