With iOS 10.3, Apple has gifted the world powerful new features, as well as fixes for critical security holes. For your typical iPhone user, it’s a really nice upgrade. For a software developer who is responsible for either a mobile website or a native app, it can be a huge pain, because Apple changed the confirmation alert into a new non-blocking dialog. For developers, there is a hidden change that has more important implications: the App Store had always received a special exemption from the old version of this alert, but that exemption has now been removed.
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Every $92 the average company spends attracting customers, a meager $1 is spent converting them. Real conversion optimization is rooted deeply in psychology. In this article, John Stevens will analyze seven psychology studies that date as far back as 1961. Each experiment raises principles that will help you boost conversions on your website. Effective conversion optimization goes beyond simply changing a button’s color or making a few tweaks here and there. The trick is knowing the fundamental principles that make people act the way they do. Hopefully, the psychology studies reviewed in this article will provide you with some practical insight to boost your conversion rates.
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In this article, Anya Pratskevich will share some ideas about app page design. She’ll also argue that dropping your assumptions and testing is the only way to find content that not only looks and reads great, but also helps your bottom line. The reality is that nobody knows for sure how to design for maximum conversion. What worked in one project will not necessarily work in another. What you can do is test everything: whether it is a different background color for each screenshot (worked in our case) or simply rearranging your current visuals on the page. Design optimization is a dicey game, so roll with it and have fun testing.
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The attention span on the Web has been decreasing ever since Google had arrived and changed the rules of the game. Now with millions of results available on any topic imaginable, the window to grab a visitor’s attention has decreased significantly (in 2002, the BBC reported it is about 9 seconds). Picture yourself browsing the Web: do you go out of your way to read the text, look at all the graphics, and try to thoroughly understand what the page is about? The answer is most likely to be a straight “no.” With bombardment of information from all around, we have become spoiled kids, not paying enough attention to what a Web page wants to tell us.
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As a photographer and UX designer, I pay particular attention to the effectiveness of photography when I’m testing with users. Regardless of the context, users rarely fail to comment on or be influenced by photography when shopping online.
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One of the most influential factors in our buying decisions is the opinions of our friends and relatives. Likewise, a large majority of online shoppers now trust what other customers say about the products they buy more than the e-tailers themselves. The reason is that we trust people who are “on our side,” even if we do not know them personally
This attitude was described as the “Amazon effect” by Joshua Porter in his book Designing for the Social Web. He observed during his tests that people always started shopping on Amazon first. Their main reason was not that Amazon was better or that they had an Amazon account; they simply knew that on Amazon they could always find trustworthy information provided by people like them. They wanted to know the “truth,” not an idealistic vision of the product decorated by marketing cliches.
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When designing an online store, you have to consider many different types of customers: repeat customers, first-timers, people in a rush, etc. One thing that would help all of them is optimum usability. You can achieve this in a variety of ways, starting with eliminating the most common usability problems from your website. Fixing any one of the following eight common usability problems will get you started on the path to usability and user-experience heaven and, ultimately, more sales.
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Call to action in web design — and in user experience (UX) in particular — is a term used for elements in a web page that solicit an action from the user. The most popular manifestation of call to action in web interfaces comes in the form of clickable buttons that when clicked, perform an action (e.g. “Buy this now!”) or lead to a web page with additional information (e.g. “Learn more…”) that asks the user to take action.
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If you’ve managed to sell a product to a customer, use this opporunity to present further attractive offers to the customer. The topic “behavioral targeting”, a technique that uses information collected on an individual’s web-browsing behavior, such as the pages they have visited or the searches they have made, to select which advertisements to display to that customers. Many advertisers believe that this technique can dramatically help to boost the conversion rate.
Behavioral targeting is probably currently the most discussed advertising strategy. However, it is not clear if it possible to derive some meaningful customers’ preferences and future behavior out of the earlier purchasing history. Wrong adjustments – based upon the browsing history – can significantly decrease the conversion rate as well.
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In eCommerce usability improvements usually have a huge impact on conversion rates. However, usability doesn’t only mean better visual guide or better site hierarchy. It also means a better communication with potential customers using a professional, trustworthy design, delivering the right information at the right time and communicating with users instead of throwing ad-slogans at them.
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