Logo design has been a controversial subject in the design press lately. One branding professional recently claimed that logo design is [not that hard to do and another said that logos are dead while others concurred. Why all the fuss?
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We who work on the Web live in wonderful times. In the past, we did of lot of trial-and-error learning, and the biggest hurdle was getting people to understand what we were on about. Over time, companies like Google, Yahoo, Skype, Facebook and Twitter managed to get the geeky Web into the living rooms of regular people and into the headlines of the mainstream press.
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No matter where you go in the known universe, there is design-by-committee. It has become a pecking order of disaster for the society that used to pride itself on being a mover and shaker and that allowed its mavericks and dreamers to innovate their way to success.
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Small time-savers are useful. Be it a handy checklist, batch installer, image generator or converter from Excel spreadsheet to HTML — all these things can save us a couple of minutes every day, making our work easier and more efficient.
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Too many designers work alone. Even though the Web allows us to work from home, the downside of the digital revolution is isolation. Humans, by nature work best in groups, and you are no exception.
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As a photographer and UX designer, I pay particular attention to the effectiveness of photography when I’m testing with users. Regardless of the context, users rarely fail to comment on or be influenced by photography when shopping online.
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A/B testing isn’t a buzz term. A lot of savvy marketers and designs are using it right now to gain insight into visitor behavior and to increase conversion rate. And yet A/B testing is still not as common as such Internet marketing subjects as SEO, Web analytics and usability.
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The beauty of writing systems is that each has something unique from which to draw inspiration. Two weeks ago, in the first part of this article, we covered Arabic and East-Asian languages (Chinese, Japanese, Korean and Vietnamese) and a few Indic scripts (Devanagari, Thai and Tibetan).
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Web, industrial, interior… You name it and there are designers for it. We’re all trained in our particular areas (as we should be), but it would do us some good sometimes to look beyond our borders for new approaches to design problems. For a fresh perspective, here we’ll apply several principles of interior design to Web design and see what ideas would help change some of our stuck-in-a-rut design practices.
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The old adage, “a picture speaks a thousand words” captures what user interface prototyping is all about: using visuals to describe thousands of words’ worth of design and development specifications that detail how a system should behave and look. In an iterative approach to user interface design, rapid prototyping is the process of quickly mocking up the future state of a system, be it a website or application, and validating it with a broader team of users, stakeholders, developers and designers. Doing this rapidly and iteratively generates feedback early and often in the process, improving the final design and reducing the need for changes during development.
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