As more designers and writers look to analytics to inform their decisions, many still struggle to implement their findings in a sustainable, ongoing way. Too often, testing and analysis are one-off activities, providing plenty of important-looking numbers but not lot of context or specific direction.
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Your typography helps to create an experience for users before they’ve even read a word or clicked a button. The treatment of type creates an atmosphere and elicits a response much the same way as tone of voice does. It establishes a mode of communication and, in turn, the personality of the website. The choice of typeface will determine how people respond to your website. The following websites have very distinct personalities, largely established by the typography.
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Automation saves precious time on repetitive tasks and helps us solve certain problems more quickly and easily. Kamil Khadeyev has known about Photoshop scripts for years but decided to really dive in a few months ago. He had avoided it because he thought it was the domain of smart math-minded programmers. He was wrong, and today he’ll show that, although it requires some basic programming skills, scripting isn’t hard to grasp.
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Unlike other industries, the web design and development community are all about sharing knowledge and experience. We are very lucky to be part of such a great and useful learning environment, and it is up to us to embrace it — to embrace our learning experiences, and also to embrace our ability to share.
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The flat interface style is the manifestation of a desire for greater authenticity in design. The Modern design movement curbed the ornamental excess of the 19th century, making design fit the age of mass production. Today, we’re seeing the same desire for authenticity manifest itself in the “flat” trend, which rejects skeuomorphism and excessive visuals for simpler, cleaner, content-focused design.
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In this article, Martin Gittins will explore the idea of consciously restricting yourself to a set of core tools that you know, love and trust, so that you don’t get overwhelmed by the staggering array of resources and options available to designers. You should know what your most precious tools are, and keep a portable set close at hand.
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The Web has always been a weird, borderless, flexible medium. In the last couple of years, we’ve started to realize that designing for this medium is fundamentally different from the design work we’ve done previously. People keep saying that the Web has changed. But has it really? Let’s take a look at all of the things that have actually changed.
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Layout, for both print and screen, is one of the most important aspects of graphic design. Designs that extend across multiple pages or screens, whether containing large or small amounts of type, must be carefully controlled in a way that is enticing and is easy for all to access.
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Typography is reclaiming its title as design queen, ruler of all graphic and web design. In this article, Marko Dugonjić teaches us how to make sure our text is as legible as possible when seen in the virtually limitless combination of variables such as space, time, cognition, social conditions and physical conditions.
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