CategoryMarketing

January 16, 2014 — As a designer, the value you bring to any project isn’t only your ability to execute tasks. Good clients will appreciate the guidance and opinions that come with your experience, and it’s up to you to base your recommendations on more than subjective opinion. In this article, Jonathan Kochis will refer to specific mobile research projects he has conducted and build a case for audience surveys and review of analytics data. Read more…

December 9, 2013 — Businesses are learning new ways to leverage data to improve themselves on a daily basis. They’re realizing that data collection and data analysis have a measurable return on investment, and decision-makers are asking to see them. Google Tag Manager is a relatively new system in which all of the different Google code snippets for a website or mobile application can be organized and controlled through a drag-and-drop interface in a Web browser. For this article, Drew Thomas will talk about adding Google Analytics to a mobile application, using the very future-proof Google Tag Manager to implement it. Read more…

October 14, 2013 — Simon Schmid has been fascinated by little things that make a big impact on the web, which is one of the reasons why he started blogging about these details. Some of the recurring topics early on were the strategies that creators use to expand the reach of their websites, the campaign page and launch and landing pages. In this post, you’ll learn what to look out for when creating your own small campaign. Read more…

August 19, 2013 — A viral app is the best case scenario for an app developer because word of mouth is far more powerful than any paid advertising. No one trusts ads, and they cost too much for developers anyway. But humans have shared stories since we’ve been using rocks as tools. We’re naturally built for viral sharing. But getting your app to spread faster than celebrity gossip requires strategizing a world of social interaction inside your app. Read more…

August 14, 2013 — What’s the point in creating a beautiful, valuable app if no one knows about it? Today we’ll focus on how to get a head start with email marketing by wrangling testers, staying in touch with users and successfully building hype for your app. Then, we’ll move on to how to announce the launch and measure results. While this article isn’t heavy on coding and development, you’ll find an assortment of practical suggestions that you can apply to your projects. Read more…

July 12, 2013 — Part two of our journey is all about marketing. Even the coolest app in the world is doomed to swiftly descend into the abyss of obscurity if no one knows about it, but it turns out that you don’t need a huge marketing budget to get into the top 10 in the App Store. Get out there and build something great! Read more…

July 4, 2013 — Jeremy Olson believes we learn much more from success than from failure, and that we have many shining lights in the app industry. By studying independent developers who have succeeded in the App Store again and again, he was able to learn the basic principles that he needed to succeed, and he hopes this article will help others do the same. Read more…

June 28, 2013 — Many of the posts Nathan Barry read for his first product launch didn’t help him very much. The marketing ideas were vague, or the advice didn’t apply to his tiny business. Now, having launched five new products in fewer than nine months, he turned product launches into a science. And while they never go perfectly, these ideas have helped him generate over $200,000 in revenue from online products, starting from scratch. Read more…

April 8, 2013 — What can we do to make our email more engaging? People are exceedingly good at ignoring emails. Even Gmail and Hotmail are helping us ignore them by providing smart inboxes that sort incoming messages. However we’ll happily read messages from families, friends or complete strangers. Why? Because these emails are full of personality. Read more…

February 11, 2013 — Most of us have a love/hate relationship with email. Its one of those necessary evils. Nowhere is our relationship with email more confused than when it comes to spam. But what is spam? Are you spamming users without realizing it? And is there any place in the world for email marketing? Read more…