This article is a part of the series about how we work and design and build and play. Today is the day when everything changes. Meet Smashing Membership, a community effort dedicated to support and highlight new and old voices of the community side by side. And you can be a part of it. A safe, friendly place where together we can share, learn and decide on the future of the web. But also an effort to move away from an ad-ridden, noisy, clicks-driven web to a friendlier, cleaner and calmer place.
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Smashing Magazine is changing: a new design, a new layout, a new technical stack, a new printed magazine, a new Smashing Membership, and the same good ol’ obsession with quality content. Today, we are happy to announce the public open beta of the next Smashing Magazine, next.smashingmagazine.com, with a new design, but one with a few bugs and issues that have to be… you know, smashed first. The big-bang release is scheduled for later this year. Here’s a sneak preview of what’s coming up.
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What happens if you have an existing site or app that was built for desktop without a responsive or mobile strategy in mind? What if you don’t have the resources, time, or budget to start over from scratch in the near term? Despite being a design shop, we at Fresh Tilled Soil found ourselves in this very position. This is how we addressed it.
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Redesign. The word itself can send shudders down the spines of any Web designer and developer. For many designers and website owners, the imminent onslaught of endless review cycles, coupled with an infinite number of “stakeholders” and their inevitable “opinions,” would drive them to shave their heads with a cheese grater if given a choice between the two. Despite these realities, redesigns are a fact of any online property’s life cycle. Here are five key indications that it’s time to redesign your website and of how extensive that redesign needs to be.
The first and most important indicator that your website is in need of a rethink is metrics that are beginning to tank. There certainly could be other reasons for this symptom (such as your product not fitting the market), but once those are eliminated or mitigated, a constant downward trend in conversions, sales, engagement activities and general user participation indicates that the efficacy of your current design has worn off.
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There are many ways to skin a redesign (I think that’s how the saying goes). On a philosophical level, I agree with those who advocate for realigning, not redesigning, but these are mere words when you’re staring a design problem in the face with no idea where to start.
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Redesigning a website is a big job (needless to say) and should be handled with care. Many of us with a portfolio, blog or other website have probably thought about a redesign or at least know we need one. For many designers, though, that redesign never comes. As big and important as it is, the job can turn into a hugely daunting task that we put straight on the backburner of our to-do list.
Why is doing a simple redesign so daunting? Why is it so difficult to follow through, even when we’ve decided to do it? How can we work on designing our clients’ websites successfully every day and then perpetually neglect our own?
The problem is both a lack of correct planning and a lack of understanding of the root need for the redesign. Once we’ve identified these elements, we’re set for success. In this article, we’ll discuss how to plan and execute a redesign, and how to find the perfect timing for it.
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Craigslist is obviously one of the most popular websites in the world, and each month it serves millions of users who post and view classified ads on the website. At the time this article was written, Craigslist was ranked as the 28th most-visited English-language website in the world by Alexa. Despite the fact that Craigslist receives such a huge amount of traffic each month, it is also criticized for its design, which seems to be at least 10 years out-of-date.
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