We shipped the first copies of Click! How to Encourage Clicks Without Shady Tricks in June, with a little extra something for preorder customers. The book is one of our most creative — beautifully designed and filled with great strategies for increasing conversion without falling into the dead-end routine of dark patterns. It’s a well-timed jolt of inspiration when so many of us are struggling with productivity and creative projects.
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Whether we are designers, marketers, entrepreneurs, or product owners, we are all in the same boat. We want to give users a good experience, but we also need them to take action. Meet “Click!”, our new practical guide on how to build trust, increase conversion and boost business KPIs effectively — without alienating people along the way. Written by Paul Boag. Jump to table of contents and get the book right away. The printed books have arrived, and they are shipping now!
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How, then, do we encourage users to act? By establishing trust with small commitments, at the right time, and in the right order. Click! explains how to do just that. Meet our new practical guide on how to build trust, increase conversion and boost business KPIs effectively — without alienating people along the way. Written by Paul Boag. Coming up in June. Jump to table of contents and get the book right away.Read more…
Early this month, The Ethical Design Handbook joined the Smashing Library of essential books for designers and developers. Changes around the world have meant changes in the book release, but readers love it so far! Ethical Design principles are timeless and we are seeing the results of that during an unprecedented time of change.
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In this episode of the Smashing Podcast, we’re talking about the user experience around converting site visitors into customers. Can our selling techniques leave customers feeling cheated? And how can that be avoided? Drew McLellan talks to conversion optimization specialist Paul Boag to find out.
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It’s here, and it’s shipping. Today, Vitaly Friedman brings you our new practical guide on how to help companies grow sustainably with honest digital products. Without dark patterns, with ethics in mind, and ready for GDPR & CCPA. Jump to table of contents or get the book right away.Read more…
We need to craft better digital products that respect customer’s choices without hurting business KPIs. And we need to do so by taming data collection and abandoning dark patterns, from hidden checkboxes to ambiguous copywriting. Today, Vitaly Friedman brings you our new practical guide on how to influence a positive change in your company and help your business grow sustainably. Without dark patterns, with ethics in mind, and ready for GDPR and CCPA. Jump to table of contents or pre-order the book right away.Read more…
Inclusive Components started shipping this month, and the response is overwhelmingly positive. This book is an essential handbook on how to build the most common interface patterns in an accessible way, but it’s also a set of blueprints for building inclusively on every project.
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Heydon Pickering’s new book “Inclusive Components” is here, and it’s shipping worldwide. The book explores accessible, robust solutions for the interface patterns we use every day. Jump to table of contents or get your book right away.
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Our products become slower, clunkier and more painful to use — often simply unbearable for keyboard- and screen reader users, and as such fragile and vulnerable for legal disputes. Let’s fix it. IToday, we bring you Heydon Pickering’s new book Inclusive Components, which explores more accessible and robust solutions for the UI patterns we author, plug in, and use every day. Jump to table of contents or pre-order the book right away.Read more…
