Neglecting to cater your business website to your customers is not only detrimental to your sales but can also hurt your team’s productivity and operations. Integrating a CRM with your business website has numerous benefits. You equip various departments within your company with tools to organize and automate work and improve efficiency. In this article, Zara Cooper explains what these benefits are and why websites should be integrated with a CRM platform.
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For better or worse, the web is absolutely awash with content. A lot of it is great, a lot of it is not. A lot of the talk around it has the cold, calculating cadence you’d sooner expect from industrialists talking about assembly lines. They say content is king, and they’re right. The web has unlocked untold possibilities for storytellers — provided the story is right, of course. Here are some of our favorite examples of editorial content thriving in the digital realm.
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Email sending functionality is an integral part of every digital product that involves communication with its users (read: any online service). With so many tools and approaches, email still has quite a few pain points, both for developers and email marketers. Email is difficult because it has too many aspects to set and a few instances with no common rules to follow.
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A UX audit is a simple and efficient way to check whether design elements are performing their function. It’s also a good way to look at an existing design from a fresh perspective. This article is a case study of how a UX audit affects a UI. It explains how a famous educational platform can be analyzed edX against Jakob Nielsen’s usability guidelines. To get started, Mark Lankmiller shares all of the criteria and metrics he used for his UX audit.
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After years of innovation in both tools and processes, the struggle between design and development is still real. This article focuses on the best practices for improving the design to development processes and how cutting-edge solutions, such as UXPin powered by Merge technology, can help in facilitating the change.
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Design often revolves around visuals, but the other senses deserve love too. In this article, we tune in to audio features that are making sites sing. Most of us have had the misfortune of crossing bad examples (auto-playing videos being a particularly egregious example) but audio can give web experiences a whole new dimension when applied well. What follows are some astounding sounds from the World Wide Web.
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With such a complex multi-level navigation, showing the breadth of options requires quite a bit of space. Think of large eCommerce retailers and large corporate sites, catering to many audiences and having plenty of entry points. Do we need mega-dropdown hover menus in 2021? Probably not. Let’s explore things to keep in mind when designing and building a mega-dropdown, alternatives to hover menus and fine details for designing a better UX.
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Images have also been a key part of the web. They communicate ideas instantly, but they are also a lot heavier than text to load. This means that it’s essential to get loading and displaying them right, if you want to give your users a fantastic first impression. An excerpt from Addy Osmani’s new book (also, check a free PDF preview). We’re happy and honored to have teamed up with Addy to publish a dedicated book on image optimization, and the book is now finally here!
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Sometimes it’s the little things in web life that make us look twice. From carousels to documentation to cookie disclaimers, here are some sites taking the mundane and sprinkling in a little magic. Great ideas in web design come so thick and fast that it can be easy to miss them if you’re not careful. In this article, Frederick O’Brien brings you a small antidote to that, piecing together splashes of inspiration that caught our eye.
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The “User Experience Revolution” book is a practical battle plan for placing the user at the heart of your company. Companies desperately need to change, and this book shows you how to help them do that. This is why we are releasing a new book today called “User Experience Revolution,” a practical battle plan for placing the user at the heart of your company. Companies desperately need to change, and the book shows you how to help them do that. Get the book now!
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