Do you know what a froto is? Do you know how you can get users to evaluate your product? Due to their technical skills, creativity and deep understanding of user needs, UXers are in a perfect position to apply marketing, SEO and growth-hacking tools and processes to their work.For focused UX efforts, it’s all about knowing user outcomes at each stage of their journey. In this first part of an upcoming series, Joe Leech will help you in understanding and mapping the problems users have and which solutions they need.
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Persuasion is all around us, in our everyday lives. As designers, we can use ethical persuasive design methods to get users to take some action. With plenty of persuasive methods available, we have to be selective about what we use. The key to persuading your users is to keep it simple: using focused persuasive techniques and tactics that will work for your users. In this article, Lyndon Cerejo will show you everything you need to know about persuasion.
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Most web professionals like to see their influence felt in web design projects as early as possible, in order to make sure what they have to say gets heard. Let’s go through each aspect of the design process, talking about SEO questions along the way.
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Many of us are taught to make sure our sites can be used via keyboard. Why is that, and what is it like in practice? Chris Ashton did an experiment to find out. He hopes to raise the profile of difficulties faced by real people, which are avoidable if we design and develop in a way that is sympathetic to their needs. Chris used the web for a day without JavaScript. Today, he forces himself to navigate the web using just his keyboard.
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How well do you really know your users? Well, not only do you need to understand what triggers them, but also find ways how to design for persuasion. As much as we would like to think that our users are like us, they are not. Anyone involved in the creation of a product or an interactive experience, is not a typical user. In this article, Lyndon Cerejo will look at how going below the surface during user research helps us really understand what triggers our users, and how those deeper insights will help us design for persuasion.
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The placeholder attribute contains a surprising amount of issues that prevent it from delivering on what it promises. The presence of a placeholder attribute won’t be flagged by automated accessibility checking software. However, this doesn’t necessarily mean it’s usable. Ultimately, accessibility is about people, not standards, so it is important to think about your interface in terms beyond running through a checklist. In this article, Eric Bailey will clarify why you need to stop using it.
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In times when everything is generic, how do we stand out without spending too much time and resources on elaborate art direction? Let’s explore a strategic guide for bringing back personality to the web, in regular real-life projects.
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Smashing Book 6 is here with everything you need to know to tackle the new adventures web design and development are bringing along. No theory, just things that worked in practice. This book is dedicated to the challenges and headaches that we are facing today, and how to resolve them. In this article, Vitaly Friedman tells you everything about it!
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Thousands of companies worldwide are struggling each day to gain more market share and to win over new consumers. To succeed in the modern market, companies need to do more than produce an excellent product or provide reliable service: They need to turn their faithful users into advocates. In this article, Nick Babich will show you how, by discussing who are product advocates, actionable ways to turn your customers into brand advocates, and what to consider when creating a strategy for advocacy.
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From campfires to books to advertisements to film, stories have a power over us that no other human invention can wield. They calm us, thrill us, enthrall us and send us running back to the box office for another hit. If we consider story structure as we look at user interactions, there are lots of ways we can put ourselves in the user’s shoes and optimize their experience, providing support exactly when they need it. In this article, John Rhea brings you some techniques.
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