We’re moving away from the functional and technical characteristics of the industrial era, into a time when consumers are making buying decisions based on how they feel about a company and its offer. In a borderless world where people are increasingly doing their research and purchases online,companies that don’t take their branding seriously face imminent demise. Enter emotional branding. It’s a highly effective way to cause reaction, sentiments and moods, ultimately forming experience, connection and loyalty with a company or product on an irrational level.
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A lot of mobile-minded talented folks often mention feeling isolated and not truly understanding what the client really needed. While involving clients in your mobile workflow can be challenging, really working together will make a big difference. In this article, Thomas Joos will share some important things he has learned about involving clients in his mobile workflow. Let’s dive into some tips and tricks that he uses every day.
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Being a good designer or developer is about so much more than knowing how to use tools. It’s also about the way you approach what you do and your attitude towards it. In this article, Andrew Clarke is going to talk about four lessons that can help you do what you do better. These have been important to him. They’re lessons that he learned a long time ago, at art school.
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In this article, Olawale Oladunni will share how he used Adobe Fireworks in his iterative visual design process, along with other useful tips. As he explored all of the alternative ways to make one’s workflow efficient, he realized that Fireworks is still powerful and will continue to be the best option until Adobe unveils its replacement or until another competitor supports all of its features, including integration with other Adobe products, as Fireworks currently provides.
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Writing a book is a scary experience. And when it is published, you can be certain of only one thing: You will be criticized. Paul Boag’s book Digital Adaptation will soon be officially released, and he knows a lot of people are going to disagree with what he has written. They are going to argue that he focuses too much on digital and its characteristics and its impact on business, when ultimately digital is just a tool. But… is it just a tool?
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An easy way of configuring settings once and reusing them is by using some kind of tools such as INIT, which can perfectly coexist with and even be used through a generator. Keep in mind that it is intended for Web apps, so the lack of a build workflow might trouble you if you try to build a whole Web page architecture with it. Have you thought about a good workflow and about which tools provide the most convenience?
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As graphic designers, you’ll often have to work with off-the-shelf material created by others. Also, you’ll often have to follow the branding already developed by someone else, and that’s ok because it’s part of the job. But the part of a project that almost every graphic designer likes and is proud of the most is something that you can do from scratch. That’s why Anna Shuvalova loves illustration projects so much.
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A “workaholic” is someone who is addicted to work. Soon, they neglect their family, friends, health, sometimes damaging them all irrevocably. Some people who work on the Web seem not only to disregard the dangers of workaholism, but to actively promote it. They see it as a badge of honor—but it’s a serious issue that can damage Web teams. In contrast, people who simply “work hard” do not expose themselves to such dangers.
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Adobe is feature-freezing Fireworks, and it is not offering a replacement tool for Fireworks users. What does this mean for you if you use Fireworks to design user interfaces and screens? In this article Michel Bozgounov will take a close look at Adobe Fireworks, explaining why it is a unique and powerful design tool, how we can continue to use it effectively, and what our alternatives are for the future.
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Adobe is feature-freezing Fireworks. And it is not offering a replacement tool for Fireworks users. What does this mean for you if you use Fireworks to design user interfaces and screens? In this article, Michel Bozgounov will take a close look at Adobe Fireworks, explaining why it is a unique and powerful design tool, how we can continue to use it effectively, and what our alternatives are for the future.
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