CategoryBusiness

January 24, 2011 — Sam Barnes shares some tips for maintaining project productivity and momentum when working with clients. Whether you are a freelancer or run a digital agency, learn to get the client management right from the beginning. Read more…

January 14, 2011 — Improve your customer relationships based on a list of principles and how you rank them. Uzi Shimlovici shares some methods so you can filter customers and work on projects aligned with your expectations. Read more…

December 28, 2010 — A strong personal brand is beneficial on many levels. At the core it differentiates the designer, developer, marketer, etc, from the rest of the pack within crowded disciplines. It functions as a self-promotion agent that works for the practitioner 24/7/365 ultimately ensuring this person becomes a magnet for new and interesting work opportunities. Read more…

December 20, 2010 — Quality product descriptions can transform e-commerce conversion rates — it’s common to see increases of 30-100%. As well as converting more visitors, search traffic increases drastically when unique copy is written for each product. Most online retailers use manufacturers’ copy or rely solely on images to sell products. Read more…

November 26, 2010 — It’s nearly impossible to provide an accurate quote to a prospective web design client without first gathering information about what that particular client needs. Some designers do this in either a face-to-face meeting or over the phone, but more often, they have a questionnaire that prospective clients fill out. This is preferable for a couple of reasons, but the most important is probably that this document then becomes an integral part of the design process and is available to refer back to along the way. Read more…

November 18, 2010 — Since the beginning of time people have exploited the human desire to sin, to achieve their goals. Finding out what causes people to sin helps us understand the triggers which prompt people to take an action. The Web has made it even easier to exploit these tendencies to sin, in order to build user engagement and excitement about your service or product. Read more…

November 17, 2010 — The iPhone 4 features a vastly superior display resolution (614400 pixels) over previous iPhone models, containing quadruple the 153600-pixel display of the iPhone 3GS. The screen is the same physical size, so those extra dots are used for additional detail — twice the detail horizontally, and twice vertically. For developers only using Apple’s user interface elements, most of the work is already done for you. Read more…

November 5, 2010 — The web has continued evolving since its inception, as have those who have devoted their professional lives to working in and around this massive communication tool. We have had to roll with the changes, and like with any major environmental shifts, we have had to adapt. During this shifting of our online existences, something quite interesting happened… interesting in a somewhat frustrating manner. The expectations of the client base, our colleagues and even our friends have risen to new, unreasonable heights. Read more…

October 29, 2010 — During my last job with a large corporation, people started to get laid off. Many fellow creatives came to me, as they had no idea what they would do if they were let go. I had come to that small city from New York and my experience was varied and impressive to those who started their careers with this company. Read more…

October 15, 2010 — As a web designer, you’re often forced to wear many different hats every day. You’re the CEO, creative director, office manager, coffee fetcher and sometimes even janitor. That’s a lot for anyone, and it certainly makes it difficult to find any time for quality creative thinking. Organization in any operation is important, and for our work as web designers it is important, too. Read more…