CategoryDesign

October 22, 2025 — Motion can be tricky: too much distracts, too little feels flat. Ambient animations sit in the middle. They’re subtle, slow-moving details that add atmosphere without stealing the show. In part two of his series, web design pioneer Andy Clarke shows how ambient animations can add personality to any website design. Read more…

October 16, 2025 — Research isn’t everything. Facts alone don’t win arguments, but powerful stories do. Here’s how to turn your research into narratives that inspire trust and influence decisions. Read more…

October 13, 2025 — From A/B tests to AI slop, the modern web is bleeding out its colour. Standardized, templated, and overoptimized, it’s starting to feel like a digital Levittown. But it doesn’t have to be. Read more…

October 6, 2025 — SVGs, they scale, yes, but how else can you make them adapt even better to several screen sizes? Web design pioneer Andy Clarke explains how he builds what he calls “adaptive SVGs” using <symbol>, <use>, and CSS Media Queries. Read more…

October 3, 2025 — Ready to move beyond static mockups? Here is a practical, step-by-step guide to Intent Prototyping — a disciplined method that uses AI to turn your design intent (UI sketches, conceptual models, and user flows) directly into a live prototype, making it your primary canvas for ideation. Read more…

September 26, 2025 — What if your best AI prompts didn’t disappear into your unorganized chat history, but came back tomorrow as a reliable assistant? In this article, you’ll learn how to turn one-off “aha” prompts into reusable assistants that are tailored to your audience, grounded in your knowledge, and consistent every time, saving you (and your team) from typing the same 448-word prompt ever again. Read more…

September 24, 2025 — Yegor Gilyov examines the problem of over-reliance on static high-fidelity mockups, which often leave the conceptual model and user flows dangerously underdeveloped. He then explores whether AI-powered prototyping is the answer, questioning whether the path forward is the popular “vibe coding” approach or a more structured, intent-driven approach. Read more…

September 22, 2025 — Creating motion can be tricky. Too much and it’s distracting. Too little and a design feels flat. Ambient animations are the middle ground — subtle, slow-moving details that add atmosphere without stealing the show. In this article, web design pioneer Andy Clarke introduces the concept of ambient animations and explains how to implement them. Read more…

September 19, 2025 — With digital products moving to incorporate generative and agentic AI at an increasingly frequent rate, trust has become the invisible user interface. When it works, interactions feel seamless. When it fails, the entire experience collapses. But trust isn’t mystical. It can be understood, measured, and designed for. Here are practical methods and strategies for designing more trustworthy and ethical AI systems. Read more…

September 15, 2025 — Elastic and bounce effects have long been among the most desirable but time-consuming techniques in motion design. Expressive Animator streamlines the process, making it possible to produce lively animations in seconds, bypassing the tedious work of manual keyframe editing. Read more…