Banner ads, also known as display ads or image ads, are image-based advertisements that are widely popular online. Why are banner ads so popular? They are a cost-effective way to allow advertisers to attractively display their products and services online across an array of websites. Additionally, banner ads allow for increased brand recognition and ad targeting.
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Sketching and wireframing are a specialized style of drawing, used for fleshing out preliminary complex ideas, group brain-storming, a lo-fi method for evaluating interaction concepts, and as a way of roughly perfecting a design technique.
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Ah, the dreaded cover letter. Boring to write, difficult to get right, and you’re usually preoccupied by other things (such as the portfolio and resume, which are also really important). Unfortunately, your cover letter is a company’s first exposure to you, and it determines whether your application is trashed or fast-tracked to the company’s to-hire list.
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Many developers and designers want to release their work into the world as open-source projects. They want others to be able to build on and share their code. The open-source community is vibrant because of this. Open-source software is available for virtually any application you could think of. Most designers use open-source software or code on a regular basis (WordPress, Drupal and many other CMS’ are open source).
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We’ve collected more than 100 best practices for designing modern websites, from blogs to portfolios, covering everything from CSS and coding to images, graphics, and typography. Along with the practices themselves are resources for more information and examples of the practices themselves to help you visualize what we’re talking about.
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Brand is an important part of any business. So why do some of us claim we brand businesses, when we fall so short on it’s definition and limit ourselves at logo design? There are many factors that affect a brand and these factors can contribute to a unique and long-lasting brand. We often overlook the real meaning of brand and we need to understand it to fully comprehend the field.
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You’ve likely heard the phrase “form follows function,” but have you really thought about what it means or what it implies about Web design? On the surface, “form follows function” seems to make a lot of sense. The way something looks should be determined by its purpose. Is this really true? Does the phrase hold up upon deeper inspection? requirements](https://www.smashingmagazine.com/2008/08/05/7-essential-guidelines-for-functional-design/).
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A Pattern Language is a book about architecture that was written in the 1970s, before the Web as we know it was even conceived. But the book provides hundreds of valuable patterns for community planning and architectural design, many of which can easily be applied to online communities and social networking websites.
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It’s important to promote your design business. This is especially true when economic times are challenging, you’ve got news to announce, or you’re simply hungry for growth. Many forms of promotion are available to the modern designer – with banner ads and Google AdWords among the most popular. In this digital age, it’s easy for web and graphic designers to overlook one of the most effective and fun forms of promotion: the mail campaign. In an era when people are accustomed to communicating electronically, the value and meaning of something you can hold in your hands is greater than ever before.
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The design profession is full of happy folks, and understanding why so many designers enjoy their work is not hard. But not all are so happy. If you’re not careful, the joy of getting paid to pursue your passion can be tainted by the less joyous realities of the professional world. You see, no matter how skilled you are as a designer, unless you are equally prepared in professional matters, your prospects will be limited and your circumstances compromised. This is true whether you work freelance, for an agency or in-house with a company.
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