CategoryPricing

August 16, 2024 — Discover effective pricing strategies for digital projects. Learn how to balance fixed pricing, time and materials, and value-based approaches while managing client expectations and scope creep. Read more…

April 26, 2024 — Free-tier pricing is a common marketing strategy. “Free” gets people in the door and allows them to settle in and see how things work. But, as Juan Diego Rodriguez explains, the practice of free tiers is often conflated with free trials. And while the distinction may be nuanced, the consequences of sunsetting free-tier pricing may be huge. Read more…

June 2, 2023 — Pricing a product or service is one of the more challenging aspects of product development. Pricing is an inexact science, and chances are you will not get it right the first time. But where do you even begin? Let’s explore the important considerations that go into product pricing. Read more…

September 28, 2011 — How can you know how much people would be willing to pay for your product? In this post, Eran Galperin explains what the best price actually is. Read more…

August 5, 2010 — Price influences behavior. In order to craft an excellent user experience, the price — and how your users interact with that price — must be central to the development of the product, especially applications. No user will welcome an application if the cost is prohibitive. Read more…

July 14, 2009 — I’m about to make a bold statement. The quality of a design and the monetary cost of producing or procuring that design have absolutely no relationship whatsoever. It’s a bitter pill to swallow, I know. Many of you are crying foul at this very moment, but hear me out. I’ll explain my radical position – and hopefully give you a few pointers about how to more effectively price and position your design business in this brave new, and uncorrelated, world. Read more…