In this article, Rachel walks you through various ways that product teams can utilize to build relationships with customers. She will share some tips and tricks from her experience that have helped her nurture customer relationships and build better products.
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57% of product professionals say that product research has a positive effect on customer satisfaction. 42% agree that it affects profitability. Imagine how much more successful your product would be if you did research continuously?
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Throughout the research and design processes, our unconscious biases are the greatest risk to delivering inclusive experiences. From who we include and exclude in our research to how we plan and conduct research, it’s crucial that we understand how our unacknowledged biases can perpetuate systems of exclusion.
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In this article, John Scott Bowie shares the story of 40 years of attempts to advance corporate UX maturity that — after numerous initiatives with marginal results — culminated in a breakthrough project that accelerated a company’s UX maturity from “Emergent” to “User-Driven” in less than a year.
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Accessibility must be a permanent program within organizations, much like security. There are many ways to increase your team’s capacity for accessibility and it’s less important where you start than it is that you do start. Accessibility must be a permanent program within organizations, much like security. You wouldn’t just do one round of security testing and consider it taken care of. In this article, Kate Kalcevich shares tips on which skills and questions to keep in mind when hiring for digital accessibility roles.
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Eye-tracking, a method that measures where people are looking and for how long they are looking, became more accessible to UX research thanks to technology. It allows researchers to see through the users’ eyes and get insights about visual attention. This article explores the latest trends in the eye-tracking market and how the methodology can be included in the UX researcher’s toolbox.
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Ethical user research isn’t only the right thing to do but it makes good business sense. Principles of ethical conduct guide our decision-making, keeping us out of trouble and holding us accountable to our users and society. Through a simple step-by-step approach, you can build an ethical practice within your organization that will ensure you’re respecting the dignity and welfare of your research participants. In this article, we will discuss ethics and ethical principles as the ruling standards to guide our user research.
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Research is an essential part of creating good UX. We are often in roles where we interact with our users in order to collect data to inform our UX. We need to ensure our UX research is compliant with ethical standards of research conducted with humans. To do this, we need to have an awareness of potential ethical issues in research, training on how to conduct ethical research, and a systematic review of our research protocols to avoid potential ethical pitfalls.
In this article, Victor Yocco discusses some areas of ethical consideration for UX practitioners when conducting UX research, and explores potential solutions to preventing research from venturing into unethical territory.
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Right questions don’t simply roll off the tongue, but it’s a handy skill everyone can train. The following pieces of advice will help you to formulate questions that foster reliable answers from your users and clients. Slava Shestopalov will talk about 12 kinds of questions explained with examples. The first part includes six frequent mistakes and how to fix them. The second part presents six ways to improve decent questions and take control of difficult situations.
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User research helps companies make higher quality software faster and more cost-effectively. However, there can sometimes be resistance to the up-front costs of running UX studies. In this article, Steve Bromley will equip you with some of the tools you will need to run the right kind of research study. This helps a research team run high quality, reliable studies that have a real impact on design and product decisions.
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