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Content Strategy

ePUB, Kindle, PDF

$ 4.90

This eBook delves into the world of content, providing beginners as well as communications pros with a fundamental understanding of how content strategy works.

Published on March 2013

About The Book

If content is king, then the art of messaging is what will drive your product, business or idea forward. This comprehensive eBook delves into the world of content, providing beginners as well as communications professionals with a fundamental understanding of how content strategy works both independently and in conjuncture with other elements.

Learn how to plan and execute ideas, work within specific design parameters and coordinate branding and copywriting with your own efforts. Content strategy is a powerful tool that can range from being a framework governing all aspects of communications to a method of contacting a specific group of individuals. The expert authors of this eBook bring this topic to life with real-word examples and detailed explanations.

The Immersive Web And Design Writing — Rian van der Merwe
Content: A Blessing, A Bubble, A Burden — Christopher Butler
Make Your Content Make a Difference — Colleen Jones
Content Strategy Within The Design Process — Brad Shorr
Content Strategy: Optimizing Your Efforts For Success — Allie Gray Freeland
Finding Your Tone Of Voice — Robert Mills
Fluidity Of Content And Design: Learning From Where The Wild Things Are — Sarah Bauer
The Role Of Design In The Kingdom Of Content — Jason Gross
How Disregarding Design Limits The Power Of Content — Christopher Butler