The importance of Conversational UI cannot be understated, even if some of us wish it wasn’t happening. Conversational UI is not a new concept. Technologies such as Natural Language Processing are key to delivering great a conversational UI, and we’re finally to the point where everyone can use it, regardless of skill level. In this article, Burke Holland is going to take a look at why NLP is so important, and how you can build your own.
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How can you gain a better understanding of your audience? Well, one way would be to use user-generated content that can be integrated into Machine Learning (ML) technology. In this article, Jamie Munro demonstrates how you can turn social media content into a powerful understanding of how the people creating the content think. Using the results from Watson, your application can use the categories of interest where the percentile exceeds or is less than a predetermined amount to change how you target your audience.
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Finding people to participate in qualitative UX studies can be an elusive task. We tend to hear about studies and their findings, but we don’t hear how researchers recruit study participants. We need to access users and potential users in order to effectively conduct research. You’ll want to become familiar with each of these and adapt your approach based on your product, budget, and timeline. In this article, Victor Yocco will help you resolve this mystery.
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Pop-ups still play a vital role in signing up more email subscribers and converting more customers from mobile devices. But, as with anything else, you need to play by Google’s rules and always think about how your decisions will affect your users’ experience. But, are mobile pop-ups dying, or will they simply undergo another adaptation? In this article, Suzanne Scacca will show you what the research says.
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Have you noticed the alarming lack of touch stimuli in current technologies? Our thoughts and feelings are strongly connected to the gestures, postures, and actions we perform. I aim to push you — as a designer — to think outside of the zone of screens. In this article, Lucia Kolesárová will aim to consider using more touch and motor skills when designing your very next product.
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As a part of our recent creativity challenge, artists and designers from across the globe created monthly desktop wallpapers dedicated to their favorite songs. And, of course, we do have some spring-themed wallpapers for April, too.
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CSS Logical Properties and Values aren’t quite ready to be used yet, however learning about them can help you to understand CSS Layout, and the interaction with Writing Modes. In this article, Rachel Andrew is going to explain how CSS is changing to support writing modes, and in doing so, she’ll clear up some of the things that might confuse you about Flexbox and Grid.
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Designing a good signup form is tricky. UX design does matter. To improve UX, the designer needs to put themselves in the user’s shoes. Make your form clear from the start, with visible labels placed outside of empty form fields. There’s always room for improvement. In this article, Kate Sipkina & Olga Ratinova will show you how to improve your contact forms — those crucial elements before users make a purchase or subscribe to a newsletter.
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As the spotlight has focused on the potential of design to transform businesses, we’ve seen a growing need for designers across a wider range of specializations. The number and types of roles have increased and, as UX continues to become a sought-after business differentiator, these roles will continue to diversify. What do you look out for when hiring team members? In this article, Christopher Murphy outlines how to go about building a UX team, which attributes to look out for when hiring, and he will suggest some avenues you can explore to find team members.
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Marketing is not about guessing what your customers want; it’s about finding it yourself and offering them that one thing they need. Sometimes, you simply want to know what makes your page great in terms of design, layout and content structure. Unlike Google Analytics, which works with numbers and statistics, the heatmaps show you the exact spots that receive the most engagement on a given page. In this article, Adelina Țucă will show you why they’re so efficient for your marketing goals and how they can be integrated with your WordPress site. Knowing what your users’ actions are when they land on your web pages could be something truly fascinating, and you can learn a lot from it.
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