CategoryPersonalization

September 15, 2016 — There are several actions you should take when improving an app engagement, but one of the most crucial is to get up close and personal with users. If you don’t segment and personalize your users’ journeys, then you should expect lower rates of conversion and retention. Understanding the individual user’s journey and how they are using the app overall is key to personalizing your mobile app experience. Mobile users have high expectations of the mobile experience and brief attention spans, so careful personalization and in-context awareness are crucial for effective communication and engagement with them. Read more…

March 25, 2016 — What are the guidelines to follow when using data to personalize digital experiences, and how can organizations help people feel comfortable with personalization services that research clearly shows people want? CX and UX professionals are faced with the difficult task of helping clients navigate design decisions around privacy and personalization of digital services. It’s up to us to help clients understand the implications to business outcomes and ethics. To do this well, we must introduce privacy considerations into the design process as early as possible. Read more…

April 28, 2011 — Sam Quayle explores how the best in the Web industry are already adapting to personalization, instant data, and real-time communication. We are living a a new chapter in the evolution of the Web and “real-time data” and a more “personalized Web” mark two milestones. Read more…

April 8, 2011 — We don’t simply own products; we have relationships with them. In this article, Thomas Giannattasio shares his thoughts on designing attraction. Read more…

April 10, 2010 — The future of the Web is everywhere. The future of the Web is not at your desk. It’s not necessarily in your pocket, either. It’s everywhere. With each new technological innovation, we continue to become more and more immersed in the Web, connecting the ever-growing layer of information in the virtual world to the real one around us. But rather than get starry-eyed with utopian wonder about this bright future ahead, we should soberly anticipate the massive amount of planning and design work it will require of designers, developers and others. The gap between technological innovation and its integration in our daily lives is shrinking at a rate much faster than we can keep pace with—consider the number of unique Web applications you signed up for in the past year alone. This has resulted in a very fragmented experience of the Web. While running several different browsers, with all sorts of plug-ins, you might also be running multiple standalone applications to manage feeds, social media accounts and music playlists. Read more…

July 13, 2009 — According to Nielsen Online, social networks and blogs are now the 4th most popular kinds of online activities. 67% of the world online population are now visiting them and the time they’re spending on them is growing by three times the overall growth rate of the internet. Social networks are now visited more often than personal email is read. Some social networks have grown to such enormous proportions that they rival entire countries in terms of population—if Facebook, for example, was a country, it would be the fifth-most-populated in the world (right between Indonesia and Brazil). Read more…

May 23, 2009 — If you’ve managed to sell a product to a customer, use this opporunity to present further attractive offers to the customer. The topic “behavioral targeting”, a technique that uses information collected on an individual’s web-browsing behavior, such as the pages they have visited or the searches they have made, to select which advertisements to display to that customers. Many advertisers believe that this technique can dramatically help to boost the conversion rate. Behavioral targeting is probably currently the most discussed advertising strategy. However, it is not clear if it possible to derive some meaningful customers’ preferences and future behavior out of the earlier purchasing history. Wrong adjustments – based upon the browsing history – can significantly decrease the conversion rate as well. Read more…

January 20, 2009 — Last week, we presented 10 Useful Web Application Interface Techniques, the first part of our review of useful design trends in modern Web applications. Among other things, we highlighted embedded video blocks, specialized controls and context-sensitive navigation. We also encouraged designers to disable pressed buttons, use shadows around modal windows and link to the sign-up page from the log-in page. Read more…