Layout, for both print and screen, is one of the most important aspects of graphic design. Designs that extend across multiple pages or screens, whether containing large or small amounts of type, must be carefully controlled in a way that is enticing and is easy for all to access.
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Typography is reclaiming its title as design queen, ruler of all graphic and web design. In this article, Marko Dugonjić teaches us how to make sure our text is as legible as possible when seen in the virtually limitless combination of variables such as space, time, cognition, social conditions and physical conditions.
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If people are on your website, they’re probably either skimming quickly, looking for something, or they’ve found what they’re looking for and want to read it as easily as possible. Either way, keeping text readable will help them achieve their goal.
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David Březina always wondered, “What is it that makes a typeface or any other design good?”. In this article, he will try to give you a condensed recipe on how to approach typefaces critically and perhaps even ruthlessly.
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Vertical rhythm is clearly an important part of Web design, yet on the subject of baseline, our community seems divided and there is no consensus as to how it fits in — if at all — with our growing and evolving toolkit for designing online.
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We published the article “Why Won’t Helvetica Go Away” in which Alastair Johnston discussed the evolution of Helvetica, the reasons for its popularity as well as his thoughts on why designers should start questioning the usefulness of Helvetica in their projects. Hours later Indra Kupferschmid published an article in which she corrected some of the facts presented in the original article. We republish Indra’s article to correct the factual errors, with her permission of course.
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Most typeface designs are the result of fashion or changes in taste; some are technologically driven. For Helvetica, an explanation of its history helps to explain its longevity.
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In order to understand what an ambigram is, we need to look at both parts of the ambigram: the word and the universal principle being expressed.
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In the 18th century, cast-iron bridges sprang across British rivers such as the Tay and Severn. These lovely sculptural archways are resistant to rust, so many are still standing. What are “Industrial-strength types”? In this article Alastair Johnston explores them.
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