I had thought of terms like “intellectual property” or “intellectual theft” as being of fairly recent provenance, so my eye was caught by the latter’s use in a headline of a 1930 edition of the American trade journal The American Printer.
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Any application of typography can be divided into two arenas: micro and macro. Understanding the difference between the two is especially useful when crafting a reading experience, because it allows the designer to know when to focus on legibility and when to focus on readability.
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The Web font revolution that started around two years ago has brought up a topic that many of us had merrily ignored for many years: font rendering. The newfound freedom Web fonts are giving us brings along new challenges.
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In this article, we will look at the powerful effect that typography has in taking control of meaning. We will discuss a range of examples, from verbal language that inspires and shapes visual treatment to visual language that dominates verbal meaning.
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The practice of using a large letter to mark the start of a text has been around for almost two thousand years. Illustrated caps increased usability by marking important passages and guiding readers through the text. Unlike their historic counterparts, drop caps on the Web don’t add value in terms of usability or readability—and they are hard for Web developers to control, often rendering differently across browsers.
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It has been said that “we read best what we read most”. This quote was used as a type specimen in Emigre magazine in the late 1980’s by Zuzana Licko. It was written in defense of her typefaces, whose elemental shapes—designed with the strictures of the early HP laser printer in mind—challenged the commonly held notions of what made typefaces legible.
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Good typography shouldn’t have to rely on ornamental crutches to stand tall. Yet despite all the tools and knowledge available to us, we readily embrace a flourishing, decorative typography, with cheap tricks used in a misguided attempt to make it “pop”. This ancient art may rapidly be gaining popularity, but are we paying it the respect it deserves?
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As a Japanese person living in Europe, I’m sometimes asked: “Japanese is a difficult language, isn’t it?”. Those asking are often surprised when my answer is a simple: “No, actually, it’s not.”.
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We do more reading on the screen today than we did even a year ago. If we are ever to have a golden age of reading on the screen, this might be the start of it. Tablets, Nooks and Kindles make buying a book or magazine for the screen almost unavoidable. With smartphones, we carry our reading material with us and enjoy instant Web access, enabling the reading experience to flow smoothly from one device to another.
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Every now and then, we look around, select fresh free high-quality fonts and present them to you in a brief overview. The choice is enormous, so the time you need to find them is usually time you should be investing in your projects. We search for them and find them so that you don’t have to.
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