You may have heard that FOMO is harmful for consumers. There’s even research that supports it. That said, what if we removed “fear” from the “fear of missing out” and put the good parts of this marketing strategy to use in web and app design? It’s possible to do and in this article, Suzanna Scacca will unpack four ways you can more delicately and ethically use (F)OMO when designing digital experiences.
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Why do humans only have to use this powerful invention to solve business-related issues? Why can’t we think a little more like Duchamp and use this ‘all-powerful’ technology to solve one of the scariest problems that mankind has ever faced? Climate change is a complex problem that cannot be solved with a swift flick of a biodegradable, magic wand. But certain environmental issues can be solved with the right code. That’s where you come in.
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Give yourself a break in 2019. There’s no need to master new design techniques; most of what was on trend this year is going to stay on trend next year. Instead, think about ways in which you can clean up your clients’ mobile websites and set a better standard for mobile-first design going forward. In this article, Suzanne Scacca is going to talk about the mobile design elements we’ve held onto for a little too long and what you should do about them going forward.
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By creating understandable and tangible visuals, companies will decrease interdepartmental miscommunications and increase overall productivity. A storyboard is a collection of cells, either in a linear progression or mapped out from a central idea that tells a story. Storyboards are meant to be simple representations of a larger concept, and force both its creators and readers to break down large complex topics into simple step by step subsections. In this article, Joshua Bumcrot adresses anyone who wants to develop a product and improve internal communication.
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Thousands of companies worldwide are struggling each day to gain more market share and to win over new consumers. To succeed in the modern market, companies need to do more than produce an excellent product or provide reliable service: They need to turn their faithful users into advocates. In this article, Nick Babich will show you how, by discussing who are product advocates, actionable ways to turn your customers into brand advocates, and what to consider when creating a strategy for advocacy.
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Let’s say you want to reach out to a business. What would be the first thing you would do? Probably you would look up their website to search for answers to your questions or simply any contact details you can find. With no doubt, the first impression of any website is now more important than ever. There are more than 1.8 billion websites on the Internet right now, and the number is growing. What makes your website stand out? In order to make sure your website is a success, it’s important to keep the big picture in mind.
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UX researchers can learn a lot from hospital patients through empathetic interviews — but that alone is not enough. Instead, you need to pay particular attention to how your users’ clinical context influences their perceptions, trust, and the care they receive. If you are a UX researcher about to embark on a project with hospitalized patients and you want to avoid missing out on deep concerns and problems of users, then maybe this article can help you strengthen your awareness for particular challenges of clinical UX.
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Have you ever faced challenges when trying to sell Design Discovery to a potential client? As designers, it is important that we are equipped to be able to have conversations with senior stakeholders to be able to sell and justify the importance of the so-called “Design Discovery” within the design process. In this article, Kyle Cassidy takes a deep dive into the importance of research as part of the UX design process and the core purpose of Design Discovery.
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Do sites that explain their ‘concept’ in a simple way have a better shot at mass-appeal with users? Being aware of the importance of ‘high-concept’ allows us — as designers — to really focus on user’s initial impressions. The most successful blockbusters are the ones that have an easy-to-understand concept that can be communicated in a single sentence. Web design should be approached in the same way. In this article, Andy Duke will show you how.
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Finding people to participate in qualitative UX studies can be an elusive task. We tend to hear about studies and their findings, but we don’t hear how researchers recruit study participants. We need to access users and potential users in order to effectively conduct research. You’ll want to become familiar with each of these and adapt your approach based on your product, budget, and timeline. In this article, Victor Yocco will help you resolve this mystery.
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