Business eBook Bundle (8 eBooks)

About The ebook Bundle

If you need support when it comes to the business aspects of the web industry, then these eBooks will be a treasure chest for you. Learn to adapt your business to the digital challenges. Get insights into building better products. Read up on how to pitch like a pro and handle your finances properly. Get precious tips on a key issue in your career: communication with clients and partners.

This eBook bundle contains all of the following eBooks, each of which are downloadable in all formats: ePub, Kindle, and PDF:

Digital Adaptation (eBook) +

Nothing is more frustrating than stubborn management entangled in dated workflows and inefficient processes. That’s why we created “Digital Adaptation”, a new practical book on how to help senior management understand the Web and adapt the business, culture, team structure and workflows accordingly.

• A Message for Web Professionals
• The Digital Divide
• Setting Your Digital Direction
• Adopting A Digital Culture
• Digital Teams: Agents Of Change
• Digital Demands A Different Way Of Working
• Grassroots Change

Making It Right: Product Management For A Startup World +

This eBook will empower product managers who work in digital and help them to build better products that make their companies and users more successful.

• Roles And Responsibilities Of The Product Manager
• Uncovering Needs
• Product Discovery
• The User Experience Of kalahari.com
• Product Roadmaps
• Defining A Product
• User-Centered Design And Workflows
• What About Responsive Design?
• Specifications
• Build And Release
• Assess And Iterate
• Product Management In Agile Methodologies
• Getting Started

A Career On The Web: Assuming Leadership +

Fresh ideas and practical advice to help you improve your leadership skills and foster a passionate and agile team.

Taking the step from being a member of a digital team to becoming a leader can be quite overwhelming. Having proven that you excel in the technical aspects of your job is most probably beyond question, but a leadership position will naturally confront you with entirely new challenges which also call for new skills. After all, a team is as good as its leader, right?

• Assuming Leadership In Your Design Agency
• Lessons Learned From Leading New Web Professionals
• How And Why To Make Side Projects Work At A Digital Agency
• Internal Developer Training: Doing It Right
• How To Build An Agile UX Team: The Culture
• How To Build An Agile UX Team: Hiring
• How To Build An Agile UX Team: Integration
• How To Recruit A UX Designer

A Career On The Web: On The Road To Success +

There comes a time in everyone’s career when changing jobs is the natural next step. But how can you make the most of this situation and find a job you’ll love?

There comes a time in everyone’s career when changing jobs is the natural next step. Perhaps you’re looking for a new challenge or you feel like you’ve hit a wall in your current company? Either way, you’re standing at a crossroad, with an overwhelming amount of possibilities in front of you. But how can you make the most of this situation? How can you find a job you will truly love?

• How A Designer Can Find A Job They Will Truly Love
• The Difference Between Good And Bad Job Requirements
• Preparing For A Front-End Job Interview
• Land Your Next Web Development Job: The Interview Process
• Career Advice For Graduating Web Design Students
• The Habits Of Successful New Web Professionals
• How To Maintain Your Brand As A Corporate Employee

Clients: Friends You Never Had +

The eBook “Clients: Friends You Never Had” provides valuable advice to foster stable relationships and a fruitful cooperation with your clients.

• Getting Engaged
• How To Build Long-Term Client Relationships
• Keys To Better Communication With Clients
• Guidelines For Successful Communication With Clients
• Effective User Research And Transforming The Minds Of Clients
• Why Account Managers Shouldn't Prevent Designers From Speaking To Clients
• How Do You Deal With Overstressed, Irrational Clients? An Entrepreneur's View
• How To Sell The Value Of Mobile To Clients
• Encouraging Better Client Participation In Responsive Design Projects

Marketing Secrets For Web Designers +

Marketing is an essential part of web design and knowing its 101 helps you see your design decisions in a broader context.

• Stop Shouting. Start Teaching
• If You Love Your Brand, Set It Free
• What Successful Products Teach Us About Web Design
• Social Media Is A Part Of The User Experience
• How To Use Email To Alienate Your Users
• How Metrics Can Make You A Better Designer
• Keep Your Analytics Data Safe And Clean
• It Works For “You”: A User-Centric Guideline To Product Pages
• How To Launch Anything

Successful Freelancing For Web Designers +

Read up on how to pitch like a pro and handle your finances properly and get precious tips on communicating with clients and partners.

• Basic Skills Of Freelance Web Designers
• Communication With Clients & Partners
• Marketing — Convincing Strategies For Freelancers
• Contracts & Pricing