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Paul is a leader in conversion rate optimisation and user experience design thinking. He has over 25 years experience working with clients such as Doctors Without Borders and PUMA. He is the author of six books and a well respected presenter.

Paul Boag

Encouraging Action Without Alienating Users

Every website seeks to encourage visitors to do something, whether it is place an order, make a donation or signup to a mailing list. But how do you do that without alienating users and avoided the dreaded dark patterns? After all, we now live in a world where one disgruntled customer can destroy a brand. In this 45-minute presentation Paul Boag will introduce you to some of the themes covered in his Masterclass on the subject and give you the opportunity to ask any questions you have on the topic.
  • Speaking: Paul Boag
  • Date:

Tools and Setup

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What’s Smashing TV?

Smashing TV is a series of webinars and live streams packed with practical tips for designers and developers. Not just talks — conversations and “here-is-how-I-work”-sessions. Smashing Members can download recordings, too.

Think of it as some sort of a Hollywood blockbuster with cats. Just better, because it’s for people like you. Check upcoming webinars.

Previous Webinars

We run practical sessions every week. No fluff, just actionable techniques and strategies for building and designing better experiences. Here are a few recent ones:

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