Privacy UX

GDPR cookie consent prompts, push notifications, app install prompts, video autoplays and annoying pop-ups. Every time we enter a new site, it feels like a fight against all the annoying marketing messages endlessly streaming at us. If you’ve wondered why a product you looked up in a search engine one day keeps showing up in all your social channels over and over just a few hours later, that’s the power of data collection and retargeting at play. We can do better than that though.

In this session, Vitaly will be exploring privacy UX patterns, techniques, strategies and important decisions to consider when designing and building privacy-aware websites and applcations. You’ll walk away with a toolbox of applicable techniques, privacy nightmares and a few notes on how to keep your website/app GDPR-compliant and privacy-focused.

You’ll learn:

• Privacy-related design patterns and good practices.
• How to improve notifications and pop-ups.
• How to ask sensitive questions (birthday/gender etc.).
• Holistic business considerations and metrics for privacy-related features.
• How to design better cookie prompts and permission requests.
• What’s next in privacy in light of CCPA and GDPR/ePrivacy regulation.