Selling Design Systems

To effectively sell something, you must know your audience. We’ll break this group into internal and externally focused individuals and think through new ways to speak about the benefits offered by design systems. We’ll talk through adjustments in the words we use to describe ideas like efficiency, consistency, accessibility, usability, and on-boarding so that you can get the support you need from the people can offer it. This session is for you if:

• you find yourself defending the idea of a design system in your organization;
• you are considering starting a design system at your organization;
• you feel your existing design system could benefit from more executive support;
• you want to understand how to speak to your executives about the benefits of a design system.