Chris Bank is the growth lead at UXPin. He also led growth at Lettuce (acquired by Intuit), MyFit (acquired by Naviance), and his own startup Epostmarks (USPS strategic partner), and launched Kaggle in the B2B tech vertical. In his downtime, he rock climbs, motorcycles, designs apps, travels, and reads.
During the initial design process for your product, answers will come from brainstorming on the product and from execution at the highest level, with all necessary stakeholders (along with their egos). In this article, Chris Bank explains why defining your product matters and how to prepare and conduct creative exercises for kickoff meetings during the initial phase of product development.
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Technology companies are increasingly using the concept of the minimum viable product as way to iteratively learn about their customers and develop their product ideas. While the concepts they focus on are relatively easy to grasp, the many trade-offs considered and decisions made in execution are seldom easy and are often highly debated. This two-part series, looks into the product design process of Dropbox’s Carousel and the product team at UXPin shares our way of thinking about product design, whether you’re in a meeting, whiteboarding, sketching, writing down requirements, or wireframing and prototyping.
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