Clara Buenconsejo currently works as a Digital Marketing Consultant for The Clay Media, a niche web development and digital marketing agency. While she’s currently stuck at home, she likes to write on her personal blog.
Ever wondered what all those Google Analytics code snippets are for and why your marketing team regularly asks you to add a new one? For most web developers, their involvement with Google Analytics ends with just installing the base code for pageviews. In this article, Clara Buenconsejo will look at 5 features in Google Analytics that can help web developers and designers in making a better user experience on their website.
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